Richard Gasquet: from Lacoste to Le Coq Sportif

A new year, a new clothing sponsor for the world number 9: Le Coq Sportif replaces Lacoste.

Le Coq Sportif brand was founded in 1882 by a french entrepreneur named Emile Camuset, and was the number one sports brand in Europe during the 70′s and 80′s.
After designing sportswear for football, rugby, athletics and basketball, Camuset makes the first shirt designed for tennis players in 1930.
From the 50′s to the 80′s, winners of each kind of sport were dressed in Le Coq Sportif: football (French Federation of football, Ajax Amsterdam, Michel Platini), tennis (Yannick Noah, Arthur Ashe), cycling (Tour de France)…

Le Coq Sportif almost disappeared at the end of the 20th century, but the brand intends to reposition itself as the alternative in the sport and mode market.
The “coq gaulois” (gallic rooster) is the french national emblem, and the emblem of French sports teams in international events, such as the French football and rugby teams.

Richard Gasquet

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