Swedish fashion brand Björn Borg, mostly known for its sporty and colorful underwear, extends its portfolio by a sports collection for spring/summer 2012. The new range includes a women’s line (“Sport Candy”) as well as a men’s line (“Fast Forward”), both of which are further divided into the themes of tennis, running, workout, basic sport and sport lifestyle.
In 1999, we committed to creating the perfect hard court tennis shoe. We imagined balancing comfort, stability, and durability in a way no one had ever achieved. The Barricade has always been about this pursuit of the ultimate hard court shoe. The distinctive color blocking has remained as a visual link throughout every generation, reassuring players that they are wearing the most stable, durable, and comfortable tennis shoe in the world.
More pics and infos in adizine online magazine.
British Tennis star takes on the world’s best at the Caribbean’s answer to tennis to launch the new adipower barricade 7.0.
Britain’s top tennis talent Andy Murray took part in a one‐off adidas tennis challenge ahead of the Barclays ATP World Tour Finals™ at a secret London location last Monday.
The event pitted Murray against not only one of the world’s best player of ‘Road Tennis’ – a version of the game that first appeared in the Barbadian capital, Bridgetown, in the early 1930s – but also against Murray’s good friend, former boxing champion David Haye.
A cross between traditional tennis and table tennis, ‘Road Tennis’ is played on the street, with participants chalking out their own courts. Murray had never played the game before, and was given just one hour to lace up his new adipower barricade 7.0’s, pick up his wooden bat and attempt to master the game’s ins and outs.
The event – which was filmed to promote the release of the new adipower barricade 7.0 tennis shoe ‐ marks the start of a yearlong campaign by adidas called ‘The Game is the Game’.
The Game is the Game will challenge some of the world’s best tennis players at a series of tennis‐based games around some of the major tournaments in 2012.
Check out some pics of the event:
Evolved from the year-end tournament known as the Masters Grand Prix that began in 1970, the ATP World Tour Finals has been held at the O2 Arena in London since 2009.
Its move to London definitely breathed new life into the event, which had suffered from player withdrawals during its stint in Shanghai.
The O2 Arena itself brings a glam factor to the tournament, which already has a marquee line-up but has now also acquired an A-list audience. The sell-out crowds do not only get a chance to rub shoulders with the elite of world tennis, but also catch a glimpse of a glittering array of sports stars and celebrities. Among those spotted last year include Princess Beatrice, Kylie Minogue, Kevin Spacey, and Diego Maradona.