Fred Perry “Tell Us Your Story” Campaign

Fred Perry’s more than 100 year legacy as a tennis player and brand has more than cemented itself as one of Britain’s most iconic labels. Through its history, Fred Perry’s Laurel logo has been seen on the polo shirts of many subcultures in the past 50 odd years. The “Tell Us Your Story” campaign is […]

Lacoste Stealth “Steel Racquet” Collection

As part of the Stealth capsule collection, Lacoste will be releasing a new collection titled Steel Racquets. The story of the “Steel Raquet” goes back to 1963 when Rene Lacoste developed the world’s first steel tennis racquet. This tennis racquet then went on to earn court time with tennis greats such as Jimmy Connors, Billie […]

2010 Wimbledon: Ana Ivanovic adidas dress

Much better than Justine Henin’s outfit. But leggings???

2010 Wimbledon: Justine Henin adidas outfit

In one word: BORING!   adidas design the same thing over and over again! Creativity anyone?

2010 French Open recap: the Good, the Bad, the King

What a strange Roland Garros this year, with very few intense battles, insipid semifinals but a flamboyant first time winner. The Good: – Francesca Schiavone: – Sam Stosur – Robin Soderling: Ex-bad boy Robin Soderling finished runner-up for the second year in a row. He once again impressed the tennis world with his amazing win […]