Olympic Athletes’ Hub

To mark 100 days to go until the start of the London Games the International Olympic Committee has launched a social media platform where fans can ‘connect’ with their favourite athletes and former Olympic stars.

The Olympic Athletes’ Hub aggregates the verified social media feeds of more than 1,000 current and former Olympians. It will post content directly from their Facebook and Twitter accounts.
Users will be able to access exclusive training-tips videos and gain virtual and real-world prizes according to how many athletes they like and follow online.

All the athletes’ accounts are verified by a couple different agencies, so all the updates, pics, and videos you’ll find at the Hub will be certifiably genuine.


After you register by linking your Facebook or Twitter account, you receive points for liking or following Olympians and can put those points towards virtual rewards like Olympic medal badges or tips videos starring past Olympians such as Mark Spitz, Nadia Comaneci and Edwin Moses.

As the summer games in London begin, you’ll also be able to live-chat with athletes direct from the Olympic Village and see real-time results from the competitions.

The Olympic games were first broadcast on television in Rome in 1960. The organizers of this year’s games are calling 2012 the first year the games have been truly social.

“The Olympic Athletes’ Hub was born out of our desire to connect Olympic athletes and their fans more intimately than ever before,” said Alex Huot, social media chief for the International Olympic Committee, in a release.

“With the launch of the Hub, we are creating a paradigm shift in the communication around the Olympic Games, and we are excited to offer this opportunity for greater engagement and interaction between Olympians and their fans.”

Join the Olympic Hub at http://hub.olympic.org

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