Novak Djokovic to appear in Uniqlo ads

Novak Djokovic will appear in his first campaign for Uniqlo since being named brand ambassador in May 2012. He will front the campaign for Airism, an underwear collection made from a high-tech fabric.

The campaign breaks in Japan on Wednesday and will appear globally later in the spring in both outdoor and print media.

I guess it will be much less sexy than Nadal ads for Armani

Via WWD

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