Novak Djokovic signs with Lacoste

Novak Djokovic signs with Lacoste

There were rumours since January that Novak Djokovic would sign with French brand Lacoste once his contract with Uniqlo over, it is now official: Djokovic is the newest member of the Croc family.

Lacoste has developed for Novak Djokovic an eponymous clothing line to be worn on the court. These outfits have been specially designed to kit out the champion during the Grand Slam’s tournaments as well as dress him for the other tournaments of the season. The Novak Djokovic collection will be available in Lacoste boutiques, starting May 2017.

Novak Djokovic outfit for Roland Garros

Let’s have a look at Novak’s outfits for the upcoming tournaments.

Roland Garros:

Novak Djokovic outfit for Roland Garros 2017

Novak Djokovic outfit for Roland Garros 2017

Wimbledon:

Novak Djokovic outfit for Wimbledon 2017

Novak Djokovic outfit for Wimbledon 2017

US Open:

Novak Djokovic US Open outfit

Asian tournaments:

Novak Djokovic Lacoste collection

ATP Finals:

Novak Djokovic Lacoste collection

Novak Djokovic also stars in Lacoste new advertising campaign: the brand imagined a changeover between the two champions, René Lacoste and Novak Djokovic. The film bears witness to the brand’s defining moment: the invention of the LACOSTE L.12.12 Polo shirt – the day upon which René Lacoste decided to break away from contemporary tennis dress codes by cutting off the sleeves of his shirt in order to allow himself greater freedom of movement.

As the new face of the brand, Novak Djokovic is at the heart of the print campaign. The visuals combine 1930s black and white with the present-day collections’ colors.

Novak Djokovic Lacoste ad

Source: lacoste, photo credit: Lacoste

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