Nike Sportswear “Live For the Game (Wimbledon)” at Selfridges

As the summer of tennis approaches, Nike Sportswear and Selfridges are serving up a fresh and stylish alternative to queuing from the early hours for a small space on a crowded hill.

In the Ultralounge at Selfridges, located on the London store’s lower-ground floor, fans hungry for something different will find an immersive and stimulating tennis experience.

NSW Selfridges

The arena pays homage to tennis culture adding a modern Nike twist, fusing sporting innovation with quintessential British style. Exhibited throughout are iconic on and off court moments, recounting Nike’s unique impact on the game.

NSW Selfridges

NSW Selfridges
NSW Selfridges
NSW Selfridges

An array of High-Definition screens will be mounted together in the main auditorium, forming a 360-degree viewing platform that is sociable and inclusive for the crowds keen to soak up the excitement as the tournament unfolds.

For the style-savvy fan, there is a mix of sartorial offerings in the space, all of which will add a fresh layer of choice to any wardrobe.

NSW Selfridges

There is a customisation area where you can create your own Grand Slam Polo shirt. Following a premium thirty-minute design consultation, your one-of-a-kind Grand Slam Polo will be available to take-away on the same day. Each design is individually numbered and presented in a limited edition display case.

NSW Selfridges
NSW Selfridges

For those inspired to take to the courts, Nike’s elite athlete performance products as worn by Roger Federer, Rafael Nadal, Serena Williams and Maria Sharapova will be available for all.

The pop-up Ultralounge Selfridges is located on the London store’s lower ground floor from June 17th until July 3rd.

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