Made in Italy: Sergio Tacchini

This article is part of our Italian Week on Tennis Buzz.

Sergio Tacchini became a professional tennis player at age 17, by entering the Tennis Club of Milan in 1955. In 1960 he won the title of the Italian Champion over fellow countryman Nicola Pietrangeli. He was considered to be a talent on clay courts and also competed in the Davis Cup, counting five victories in singles and one in doubles in a total of fifteen games. He took another two Italian titles in doubles, with Pietrangeli as his partner in 1967 and 1968. In 1966, Sergio Tacchini founded Sandys S.p.A. which was to be renamed after him a few years later.

The brand immediately introduced a great innovation in style, using colours and stripes at a time when tennis players exclusively wore white.

In 1978, McEnroe signed one of the first professional endorsement deals in tennis: an 8-year clothing contract with Sergio Tacchini. This helped the italian brand acquire a worldwide recognition, and some tracksuits and shirts Tacchini designed for McEnroe acquired a cult status and have been re-released in the recent years, like the Young Line Polo shirt and the Davis Cup Ghibli track.

The Young Line Polo shirt and the Davis Cup Ghibli track are on sale on

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Some of the greatest tennis champions have been sponsored by Sergio Tacchini: Pete Sampras, Mats Wilander, Pat Cash but also Martina Navratilova, Gabriela Sabatini and Martina Hingis. Since 2010, 2-time Australian Open champion Novak Djokovic is the new Sergio Tacchini Global Brand Ambassador for tennis.

Novak Djokovic's Tacchini photoshoot
One Response
  1. Martin says:

    Nice clothes! I want it!

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