Made in Italy: Diadora

This article is part of our Italian Week on Tennis Buzz.

Unlike other italian brands Fila, Sergio Tacchini and ellesse, Diadora is much more known for his footwear than its clothing, and although Grand Slam champions Pat Cash, Gustavo Kuerten, Jim Courier, Jennifer Capriati and Yevgeny Kafelnikov wore Diadora, the brand will be forever tied to legend Bjorn Borg.

With their Bjorn Borg Elite, Diadora ensured their place in fashion as well as sporting history.
Made of kangaroo leather, the shoes came with a special bag that had Borg’s face on it.

Diadora Borg Elite

Diadora have re-released two of their classic Bjorn Borg models in 2008. One is the OG, originally released in 1976, and the Elite from the ’80s.

Diadora Bjorn Borg

Worn by Bjorn Borg in 1976-77, the re-issued OG sneakers had a limited production of 1976 pairs in commemoration of Borg’s first Wimbledon triumph. Italian made with premium leather, each pair features a limited hand tag and numbering on the tongue.

Diadora Heritage Bjorn Borg

The Diadora Borg Elite were released in white/navy and all white:

Diadora Bjorn Borg Elite

More info on the Golden Age of Diadora.

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  1. […] great champs were tennis players and their fanbase was all about what the champs wore on the field. The most talked about of them all for his behavior on and off field had one name and one name only: …. Here is his shoe, the B.elite Premium. This sneaker is a throwback that goes back to the end of […]

  2. […] B.Elite is the name of these tennis sneakers where B stands for Björn Borg. The Stockholm native was a tennis champion whose unmistakable image with long hair and sponge headband stood out just like his excellence in sport (and his troubled private life). Diadora gave him a pro model in 1976 whose essential design defies the challenge of time and is still available today. […]

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