Hyeon Chung signs with Lacoste
Lacoste announced the signing of a 5-year sponsorship deal with young Korean Hyeon Chung, ranked 71.
Named ATP’s most improved player last year, Chung is part of a group of rising stars including Alex Zverev, Borna Coric and Thanasi Kokkinakis but he is lesser known as he has mainly played on the Challenger tour so far.
A good deal for Lacoste who lost David Goffin (to asics) and John Isner (to Fila) earlier this year. Other Lacoste ambassadors include Dominika Cibulkova, Benoit Paire, Gustavo Kuerten, and Mats Wilander.