Djokovic leaves Sergio Tacchini, signs with Uniqlo
The deal, which is yet to be confirmed, would represent a coup for Uniqlo, whose only other tennis playing endorser is top-ranked Japanese player Kei Nishikori.
Djokovic is expected to be unveiled as a Uniqlo ambassador ahead of the French Open in Paris, which starts on 27th May.
Djokovic signed a ten-year endorsement agreement with Sergio Tacchini, a fashion brand named after an Italian tennis player, in November 2009. Tacchini was able to sign Djokovic by offering him a smaller guarantee than the larger companies would pay, but promised bigger should he do well. When Djokovic kept winning, the company fell behind on payments to the tennis star.
Another problem was distribution. Many of Djokovic’s Grand Slam outfits never even made to the United States, including the apparel he wore when he won last year’s US Open.
In an emailed statement to media the clothing company said:
“It has been mutually and amicably decided that, as of the 2012 Roland Garros Grand Slam, Novak Djokovic will no longer be the brand ambassador.”