Stella Artois‘ latest campaign marks its return as Wimbledon official beer. Taking us back to Victorian London at a time when no one had ever heard of them, the advert playfully shows us that even the biggest legacies have to start somewhere. Just like Wimbledon, Stella Artois started from humble beginnings.
You can learn more about the Stella Artois’ sponsorship of The Championships Wimbledon and ‘The Time Portal’ campaign by visiting: http://wimbledon.stellaartois.com/the-time-portal.
More Wimbledon 2016 coverage.
The NikeCourt collection for London is now available at nike.com/nikecourt and select Nike retailers.
The All England Lawn Tennis and Croquet Club:
Wimbledon guided tour – part 1
Wimbledon guided tour – part 2
Wimbledon Centre Court roof
Court 3 : a new Show Court at Wimbledon
Waiting in the Queue to Wimbledon
Wimbledon Museum: The Queue exhibition
The Wimbledon Lawn Tennis Museum: Player Memorabilia
A trip down memory lane:
Wimbledon ‘s biggest upsets
Wimbledon memories: Mrs Blanche Bingley Hillyard
Wimbledon memories: Charlotte Cooper Sterry
Wimbledon memories: Dora Boothby
Portrait of Wimbledon champion Ann Jones
Wimbledon 1969: Laver’s getting beat by an Indian
Rod Laver – John Newcombe Wimbledon 1969
Around the grounds at Wimbledon in 1971
Wimbledon 1975: Ashe vs Connors
1976: Bjorn Borg first Wimbledon title
Portrait of 5-time Wimbledon champion Bjorn Borg
Wimbledon 1976: Chris Evert defeats Evonne Goolagong
Portrait of Virginia Wade, winner in 1977
1981: First Wimbledon title for McEnroe
1982: Jimmy Connors defeats John McEnroe
1984: John McEnroe defeats Jimmy Connors
1985: Boris Becker, the man on the moon
1986: Boris Becker defeats Ivan Lendl, wins second Wimbledon title
Portrait of 3-time Wimbledon champion Boris Becker
Wimbledon 1988: An era ends as Graf beats Navratilova
Wimbledon 1988: Edberg a deserving new champion
Portrait of 2-time Wimbledon champion Stefan Edberg
Wimbledon 1990: Becker vs Edberg
1990: Martina Navatilova’s historic 9th Wimbledon title
Wimbledon 1991: the first Middle Sunday
1992: first Grand Slam for Andre Agassi
Andre Agassi: thanks to Wimbledon I realized my dreams
1993: Pete Sampras defeats Jim Courier
1994: Pete Sampras defeats Goran Ivanisevic
1995: Tim Henman disqualified!
Wimbledon 1996: singing in the rain
1996: Richard Krajicek upsets Pete Sampras
Wimbledon 1996: a winning streak
1997: Pete Sampras defeats Cédric Pioline
2000 Wimbledon SF: Pat Rafter defeats Andre Agassi
2000 Wimbledon Final: Pete Sampras defeats Pat Rafter
2001 Wimbledon 4th round: Federer defeats Sampras
Wimbledon 2010: Rafael Nadal defeats Tomas Berdych
The Spirit of Wimbledon: a 4-part documentary by Rolex retracing Wimbledon history
Wimbledon 2012: Roger Federer defeats Andy Murray
Andy Murray’s road to the Wimbledon 2013 final
Wimbledon 2013: Andy Murray, 77 years after Fred Perry
Wimbledon 2014 coverage
Wimbledon 2015 coverage
Fashion and gear:
Who will win Wimbledon 2016?
- Novak Djokovic (53%, 50 Votes)
- Roger Federer (21%, 20 Votes)
- Andy Murray (17%, 16 Votes)
- Dominic Thiem (5%, 5 Votes)
- Kei Nishikori (1%, 1 Votes)
- Stan Wawrinka (1%, 1 Votes)
- Tomas Berdych (1%, 1 Votes)
- Milos Raonic (1%, 1 Votes)
- Richard Gasquet (0%, 0 Votes)
- David Goffin (0%, 0 Votes)
- Someone else (0%, 0 Votes)
Total Voters: 95
Who will win Wimbledon 2016?
- Serena Williams (33%, 8 Votes)
- Garbine Muguruza (33%, 8 Votes)
- Victoria Azarenka (17%, 4 Votes)
- Simona Halep (8%, 2 Votes)
- Angelique Kerber (4%, 1 Votes)
- Someone else (4%, 1 Votes)
- Agnieszka Radwanska (0%, 0 Votes)
- Roberta Vinci (0%, 0 Votes)
- Belinda Bencic (0%, 0 Votes)
- Venus Williams (0%, 0 Votes)
- Timea Bacsinszky (0%, 0 Votes)
Total Voters: 24
Novak Djokovic Wimbledon outfit
Kei Nishikori Wimbledon outfit
In the Olympics if you lose the final, you still get a silver medal. A runner-up trophy at a Slam doesn’t really compare with a silver medal. In the Wimbledon final, you have everything to gain and everything to lose at the same time. I had come through that semi-final against Janowicz and I knew I had a great chance of winning the final.
I was OK until the last 30 minutes before the match and then the nerves hit me again. I’m sure Novak, Rafa and Roger and their teams were nervous but the knowledge that they’d won Wimbledon before must have helped. Last year I lost and I did think that I might never get another chance to do it. For me, someone who has never won it before, and my support team, the nervousness is heightened. And that’s before you even think about it being my home Grand Slam and the extra expectation that entails.[…]
Then, finally, there is the walk to Centre Court. The one thing that helped me there is that I’ve walked through the corridor so many times. As soon as I started the walk, I felt better. It didn’t feel uncomfortable, the nerves eased. I know those hallways. I have sat on Centre Court, I have played numerous matches out there. I felt even better than the previous year. Walking to the court I could see people out of the window. People going up to the Hill, looking at their tickets, rushing to take their places. They looked happy. So I felt I should be, too.
The beginning of any match is really important, and even more so in a Grand Slam final. Statistics show that if you win the first set in a Slam final, you are much more likely to go and win the match. And this time, I had three break points in the first game. I wanted to get that break from 0-40, I was hitting the ball well from the back of the court, but I didn’t quite make it.[…]
The final was much as I expected it, full of deep-hitting, eneregy-sapping rallies, Novak striking the ball out of the middle, and both of us looking for that essence of authority. Winning the first set was going to be critical and, after I couldn’t convert any of my chances in the first game, I broke in the third with a backhand down the line, wrong-footing him. We had played 20 tortuous minutes and it was only 2-1. Then, in game four, I had three break points and took advantage of the second.
I immediately had Novak on the back foot on his serve again, earning three break points and taking the second. I hung on to my advantage this time, and when I eventually served out he set to love, I felt a rush. I had played the perfect service game and pretty much a perfect set.
I did get a bit defensive at the start of the second set and Novak pushed out to a 4-1 lead. At 4-2, I had two break points, but he won three in a row for advantage. I hung around in another long rally, broke his next serve and he double-faulted the game away. 4-3.
Four games to three became 4-4 and 5-5. At 15-all in the eleventh game, Novak got involved in a dispute with umpire Mohamed Lahyani about a baseline call – Novak thought the ball was out but there was no call and Hawk-Eye, so I’m told, said it was good. I had two break points and on the second, he netted. For the second time, I served out to love, this time finishing the set with an ace. Two sets to love up. A nice cushion but the job was nowhere near finished.[…]
At least the finishing line was in sight. I imagine that’s the same as when you reach the last kilometre of a marathon and you feel much better than you did five kilometres out because you know the end is close. In the same way, it is a lot easier to chase the balls down when you are only one set away from finishing the match rather than another two-and-a-half sets, which is what it was looking like at 4-1 down 15 minutes previously. I was now in a position where I could really put pressure on an try to close out the match.[…]
I felt I was beginning to read Novak’s intentions, even though I went from 2-0 up to 4-2 down in the third. I broke back, setting it up with a swinging forehand and he missed his backhand long. Then I held for four-all, with another of those running forehands to a backhand drop shot.
In the next game at 15-all, again I had to cover some ground. Novak played a drop shot, I could only flick it back, he played a lob, but I had the time to spin round and give chase and got enough of a racket on it to fire the ball at him before he could react. 15-30.
I suppose the next point was one of the most crucial. Novak struck a very solid forehand into my forehand corner which meant a scramble and a forehand ‘get’. He swept his backhand deep into the opposite corner, which I managed to get back as well, this time with interest. he could only play an off-balance backhand volley and i had read it, moving up the court for a forehand winner.
An explosion of noise. The crowd was right in my head now. I could sense their support, their desire, their drive. I wanted to get them over the line. I was blowing hard, but so was Novak. When he netted a forehand on the next poin point, I remeber him walking back to the chair and looking at him for a split-second. He kicked out at his racket bag. He was suffering. I was about to serve for Wimbledon.
A few fraught minutes (and deuces) later, the title was mine.