This is the third consecutive Olympic Games in which Coca-Cola has included a collection of athletes as part of the brand’s Olympic program. While previous Coca-Cola Olympic Games programs have featured six athletes, this is first time the brand has highlighted eight athletes.
The athletes will serve as Coca-Cola “Ambassadors of Active Living” to help encourage and inspire people to lead active, balanced lives.

The new “Eight Pack,” a group of US Olympic Champions, medalists and hopefuls, includes:
John Isner (tennis), David Boudia (diving), Henry Cejudo (wrestling), Marlen Esparza (boxing), Shawn Johnson (gymnastics), Jessica Long (paralympic swimming), Alex Morgan (football), David Oliver (track and field).

As part of their Olympic campaign, Coca-Cola have designed 6 limited edition Coca-Cola cans to cheer on team USA at the London 2012 Olympic games. With a new can hitting fridges every 2 weeks, they will be gradually released throughout the summer. The designs will also appear on in-store displays, premiums and select TV spots.

Team USA Coca Cola cans

Team USA Coca Cola cans
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Nike USA medal stand and apparel

For the first time Nike will offer three distinct outfits to be worn on the medal stand at the London 2012 Olympics. Athletes from different sports will receive different kits, each of which takes a contemporary approach to classic silhouettes.

“The medal stand is a pinnacle moment for these athletes,” said Global Olympic Creative Director, Martin Lotti. “The world is watching and we want to make sure the athlete looks and feels good in celebration of their achievement.”

The kits include Blazer Mid LR, Flyknit Trainer+ and Air Force 1 Lo/Slim sneakers paired up with classically designed tech pants and jackets from the Nike collection.

US tennis and wheelchair medallists will wear Nike 21st C. Windrunner, Nike Bowerman Tech Pant, Nike Flyknit Trainer+.

The 2012 US Olympic Tennis Team will consist of up to six men and six women, with a maximum of four men and four women competing in the singles competition and a maximum of two men’s and two women’s teams competing in doubles. The US will also be able to place a maximum of two mixed doubles teams in the competition, which will be contested at the Olympic Games for the first time.

The tennis tournament starts on July 28, and runs through Aug. 5.

Nike 21st C. Windrunner, Nike Bowerman Tech Pant, Nike Flyknit Trainer+

Men’s and Women’s: USA Badminton, USA Trampoline, USA Cycling (Track), USA Canoe/Kayak, USA Weightlifting, USA Judo, USA Swimming, USA Gymnastics, USA Track and Field, USA Triathlon, USA Tennis, USA Sailing, USA Synchronized Swimming, USA Table Tennis, USA Rowing, USA Taekwondo, USA Modern Pentathlon.
Paralympic: Judo, Powerlifting, Goal Ball, Table Tennis, Cycling, Swimming, Rowing, Track and Field, Sailing, Wheelchair Tennis, Boccia, Fencing

Nike USA medal stand and apparel

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Just in time for the Olympics, Babolat has released a limited edition Stars & Stripes version of Andy Roddick signature shoe, the popular Propulse 3.

Each ticket features the relevant sport pictogram with a specific colour scheme for each venue, as well as an image of the venue, to help spectators reach their destination. The tickets also incorporate a number of security measures – a hologram, a barcode and the name of the booker.

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To mark 100 days to go until the start of the London Games the International Olympic Committee has launched a social media platform where fans can ‘connect’ with their favourite athletes and former Olympic stars.

The Olympic Athletes’ Hub aggregates the verified social media feeds of more than 1,000 current and former Olympians. It will post content directly from their Facebook and Twitter accounts.
Users will be able to access exclusive training-tips videos and gain virtual and real-world prizes according to how many athletes they like and follow online.

All the athletes’ accounts are verified by a couple different agencies, so all the updates, pics, and videos you’ll find at the Hub will be certifiably genuine.

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