The ITF started producing an official Olympic Book for the Olympic Tennis Event at Beijing 2008, and has continued this new tradition by creating another one for London 2012.
This year’s book Aspire, Inspire: Celebrating Tennis at the Olympics 2012 is based on the idea of who, or what, inspired you when you were young.
The publication features tennis’s most talked-about players revealing who their heroes were growing up, accompanied by some stunning photography and photos of the players themselves as a child.

The 36 Olympic and Paralympic players featured in the book include current world No. 1s Novak Djokovic and Victoria Azarenka, doubles champions Bob and Mike Bryan, and Olympic medallists Roger Federer, Stanislas Wawrinka, Rafael Nadal, and Vera Zvonareva.

Novak Djokovic – Alberto Tomba (skiing)

Victoria Azarenka – Sergey Bubka (pole vault)

Bob and Mike Bryan – The Dream Team (1992 US men’s basketball team)

Rafael Nadal – Spanish Olympic Team at 1992 Barcelona

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Roger Federer will sport a unique outfit at the Olympic Games, with a special white/red model of the Nike Zoom Vapor 9 Tour:

Via Federerfan07

Li Na Nike Olympic kit

This is the third consecutive Olympic Games in which Coca-Cola has included a collection of athletes as part of the brand’s Olympic program. While previous Coca-Cola Olympic Games programs have featured six athletes, this is first time the brand has highlighted eight athletes.
The athletes will serve as Coca-Cola “Ambassadors of Active Living” to help encourage and inspire people to lead active, balanced lives.

The new “Eight Pack,” a group of US Olympic Champions, medalists and hopefuls, includes:
John Isner (tennis), David Boudia (diving), Henry Cejudo (wrestling), Marlen Esparza (boxing), Shawn Johnson (gymnastics), Jessica Long (paralympic swimming), Alex Morgan (football), David Oliver (track and field).

As part of their Olympic campaign, Coca-Cola have designed 6 limited edition Coca-Cola cans to cheer on team USA at the London 2012 Olympic games. With a new can hitting fridges every 2 weeks, they will be gradually released throughout the summer. The designs will also appear on in-store displays, premiums and select TV spots.

Team USA Coca Cola cans

Team USA Coca Cola cans
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Nike USA medal stand and apparel

For the first time Nike will offer three distinct outfits to be worn on the medal stand at the London 2012 Olympics. Athletes from different sports will receive different kits, each of which takes a contemporary approach to classic silhouettes.

“The medal stand is a pinnacle moment for these athletes,” said Global Olympic Creative Director, Martin Lotti. “The world is watching and we want to make sure the athlete looks and feels good in celebration of their achievement.”

The kits include Blazer Mid LR, Flyknit Trainer+ and Air Force 1 Lo/Slim sneakers paired up with classically designed tech pants and jackets from the Nike collection.

US tennis and wheelchair medallists will wear Nike 21st C. Windrunner, Nike Bowerman Tech Pant, Nike Flyknit Trainer+.

The 2012 US Olympic Tennis Team will consist of up to six men and six women, with a maximum of four men and four women competing in the singles competition and a maximum of two men’s and two women’s teams competing in doubles. The US will also be able to place a maximum of two mixed doubles teams in the competition, which will be contested at the Olympic Games for the first time.

The tennis tournament starts on July 28, and runs through Aug. 5.

Nike 21st C. Windrunner, Nike Bowerman Tech Pant, Nike Flyknit Trainer+

Men’s and Women’s: USA Badminton, USA Trampoline, USA Cycling (Track), USA Canoe/Kayak, USA Weightlifting, USA Judo, USA Swimming, USA Gymnastics, USA Track and Field, USA Triathlon, USA Tennis, USA Sailing, USA Synchronized Swimming, USA Table Tennis, USA Rowing, USA Taekwondo, USA Modern Pentathlon.
Paralympic: Judo, Powerlifting, Goal Ball, Table Tennis, Cycling, Swimming, Rowing, Track and Field, Sailing, Wheelchair Tennis, Boccia, Fencing

Nike USA medal stand and apparel

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Just in time for the Olympics, Babolat has released a limited edition Stars & Stripes version of Andy Roddick signature shoe, the popular Propulse 3.