In 2005, Andre Agassi left Nike after 17 years and signed a new sponsorship deal with adidas. The main reason for that change was adidas partnership with Agassi Foundation.
Agassi announced earlier today that he is back with Nike:
Phil Knight, Nike co-funder:
As one of the world’s greatest tennis players, Agassi embodied the passion, dedication and determination of the Nike brand. As a philanthropist and campaigner, he continues to share Nike’s commitment to inspire the young generation with his Just Do It spirit. We are honored to welcome him back.
Agassi will team with Nike to advocate for change, leveraging the Designed to Move framework for action that Nike helped create with more than 70 expert organizations in the fields of physical education, health and the built environment (e.g., parks, green spaces and public transportation).
The past was exciting, emotional and life-changing for all of us. The future, however, is a landscape filled with unlimited opportunity and a canvas anxiously waiting to be filled in. Designed to Move has opened new horizons. Coming back together with Nike through this partnership will have a multiplying effect on this and future generations.
Head to http://www.miadidas.com, design a pair of adizeros and share them on Twitter with the #miTsonga hashtag for your chance to help Jo out.
He’ll be picking his favourite design to wear on-court at the French Open. Visit http://www.miadidas.com to get involved. Good luck!
Check out Jo’s outfit for Roland Garros here.
Novak Djokovic will appear in his first campaign for Uniqlo since being named brand ambassador in May 2012. He will front the campaign for Airism, an underwear collection made from a high-tech fabric.
The campaign breaks in Japan on Wednesday and will appear globally later in the spring in both outdoor and print media.
I guess it will be much less sexy than Nadal ads for Armani…
After Novak Djokovic has proven the benefits of his new HEAD Graphene Speed in a secret testing session released earlier this year, it is now time for Maria Sharapova to show off her skills with her new weapon of choice: HEAD Graphene Instinct.
Check out Maria’s commercial with special guest Novak Djokovic:
Entering to win is simple – just follow @WilsonTennis on Twitter and tweet the following: RT @WilsonTennis: Let’s celebrate @KeiNishikori’s title in Memphis. RT & follow to win a Steam racket signed by Kei
Check out the official rules here.
Feli’s giving away a signed pair of his new Wilson Rush Pro tennis shoes. Entering to win them is as easy as it gets. Head to his twitter @Feliciano_Lopez and ReTweet the post that reads, “Want to win a signed pair of my new @WilsonTennis #RushPro kicks? RT to enter!”
Check the rules here.