Robinsons Wimbledon 2013 advert

In 2009 Robinsons worked on a campaign celebrating the nation’s love for tennis during Wimbledon and out hope that, one day, we would see a British winner. Following Andy Murray’s win on Sunday, Robinsons has updated the original ad to celebrate the Scots success at Wimbledon:

The ad originally aired four years ago and featured people celebrating a British champion as the voiceover said “it will happen again, and we’ll be proud to be part of it”. The new version of the ad now ends with the line “worth the wait wasn’t it?”.

Go all in for Murray to win. Every time he hits a winner, you could win too. Visit @adidasUK to get involved.

The All England Lawn Tennis and Croquet Club:

Wimbledon guided tour – part 1
Wimbledon guided tour – part 2
Wimbledon Centre Court roof
Court 3 : a new Show Court at Wimbledon
Waiting in the Queue to Wimbledon
Wimbledon Museum: The Queue exhibition
The Wimbledon Lawn Tennis Museum: Player Memorabilia

Fashion and gear:

Rafael Nadal Nike outfit
Roger Federer Nike outfit
Maria Sharapova Nike dress
Serena Williams Nike dress
Jo-Wilfried Tsonga adidas outfit
Andy Murray adidas outfit
Ana Ivanovic adidas dress
Novak Djokovic Uniqlo outfit

Marketing

Wimbledon 2012 Sponsorship Activation

A trip down memory lane:

Wimbledon Trivia
Wimbledon past champions: stats and records
Wimbledon ‘s biggest upsets
Wimbledon memories: Mrs Blanche Bingley Hillyard
Wimbledon memories: Charlotte Cooper Sterry
Wimbledon memories: Dora Boothby
Wimbledon 1969: Laver’s getting beat by an Indian
Rod Laver – John Newcombe Wimbledon 1969
Bjorn Borg – Ilie Nastase Wimbledon 1976
Virginia Wade, Britain’s last Wimbledon champion
1981: First Wimbledon title for McEnroe
1982: Jimmy Connors defeats John McEnroe
1984: John McEnroe defeats Jimmy Connors
Wimbledon 1991: the first Middle Sunday
1992: first Grand Slam for Andre Agassi
1993: Pete Sampras defeats Jim Courier
2000 Wimbledon SF: Pat Rafter defeats Andre Agassi
2000 Wimbledon Final: Pete Sampras defeats Pat Rafter
2001 Wimbledon 4th round: Federer defeats Sampras
Wimbledon 2010: Rafael Nadal defeats Tomas Berdych
The Spirit of Wimbledon: a 4-part documentary by Rolex retracing Wimbledon history

Recap and analysis:

Polls:

Wimbledon 2013 champion?

  • Rafael Nadal (31%, 48 Votes)
  • Roger Federer (29%, 45 Votes)
  • Novak Djokovic (18%, 28 Votes)
  • Andy Murray (18%, 28 Votes)
  • Juan Martin Del Potro (1%, 2 Votes)
  • David Ferrer (1%, 1 Votes)
  • Tomas Berdych (1%, 1 Votes)
  • Other (1%, 1 Votes)
  • Jo-Wilfried Tsonga (0%, 0 Votes)

Total Voters: 154

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Wimbledon 2013 champion?

  • Serena Williams (56%, 78 Votes)
  • Maria Sharapova (19%, 26 Votes)
  • Victoria Azarenka (16%, 23 Votes)
  • Other (5%, 7 Votes)
  • Agnieszka Radwanska (1%, 2 Votes)
  • Petra Kvitova (1%, 2 Votes)
  • Li Na (1%, 1 Votes)
  • Angelique Kerber (1%, 1 Votes)
  • Sara Errani (0%, 0 Votes)

Total Voters: 140

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As he did in Paris last month, Novak Djokovic stopped by the UNIQLO store in London, to unveil his all white Wimbledon kit.

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For me, last year’s trailer was much better, what do you think?

Andre Agassi

8 time Grand Slam winner Andre Agassi was in Paris this weekend for the French Open and he held an autograph session to the delight of his fans for the inauguration of the new Hour Passion boutique.

Andre Agassi also had an opportunity to test the Longines Smash Corner at Roland Garros.
The Smash Corner is an interactive game where guests can test their serve speed against various tennis stars for 2€. Each player gets three serves and a certificate, but participants this weekend got something better – advice from Agassi himself! The proceeds from the Smash Corner go to Andre Agassi and wife Steffi Graf’s respective charities: Andre Agassi Foundation for Education and Children for Tomorrow.

To further support the Andre Agassi Foundation for Education, Longines presented Agassi with a US$50,000 cheque at a dinner at the Champs Elysees. Set up in 1994, this foundation is dedicated to improving the education of disadvantaged children in the USA.

Since 2007 Longines has been the official timekeeper for the French Open at Roland Garros. The brand uses this occasion to organise its Longines Future Tennis Aces tournament for international under-13 players. These young tennis stars compete for the grand prize: funding that will finance their sports equipment until their 16th birthday and the chance to play with Longines Ambassadors: Andre Agassi and Jim Courier in 2011, Steffi Graf and Sabine Lisicki last year.

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Photos by Longines