September 23, 2010 | Category: Marketing | 1 Comment »
Citroen and Lacoste have collaborated on a brand new concept car to be revealed at the 2010 Paris Motor Show.
Part of a tie-up with the French fashion house — whose badging appeared on special-edition Peugeot 205s during the 1980s — the new concept is a small buggy that Citroën claims is “stylishly minimalist and elegantly laid back”.
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Tags: car, Citroen, Lacoste
September 5, 2010 | Category: Marketing, US Open | 2 Comments »


The rackets called racnets, were designed by furniture creator Hugh Hayden and are on sale on his website.
Brooklyn based Hayden has a special interest for tennis balls, and this was his source of inspiration for a recent collection of limited edition furniture completely constructed of recycled tennis balls.
The collection entitled HEX Tennis is composed of a chair, a coffee table, a pouf and a dog bed.
source:
Hugh Hayden
Tags: Hugh Hayden, Lacoste, store, USOpen2010
July 14, 2010 | Category: Marketing | No Comments »
Rafa Nadal Nike ads and messages to support La Roja (the spanish football team):
Piqué. Busquets. Cesc. It’s your turn. Write the future.
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Tags: ads, football, Nike, Rafael Nadal
July 13, 2010 | Category: Fashion, Marketing | No Comments »
The collection is set for a worldwide debut next month, with the remainder of the campaign featuring a selection of prints in international fashion publications, as well as a short online film, both featuring Daniela Hantuchova and Kaká alongside a group of models.
Tags: adidas, Daniela Hantuchova, video
July 7, 2010 | Category: Marketing, People | 2 Comments »
During the Davis Cup final last year, Adidas had a campaign featuring Fernando Verdasco, and some players of La Roja, the Spanish national football team.
I guess tonight Verdasco, Nadal and co will all be in front of their TV to watch the World Cup semifinal between Spain and Germany.
And in case you were wondering what Verdasco was up to after his defeat in Wimbledon… he was on vacation with his boyfriend Feliciano Lopez in Ibiza.
Tags: Feliciano Lopez, Fernando Verdasco, football, Spain, video
July 5, 2010 | Category: Marketing | No Comments »
Serena set the record for numbers of aces by a woman at Wimbledon: 89 in 7 matches!
Tags: commercial, Gatorade, Serena Williams