Li Na

‘Dare to aim higher than the sky’ means daring to set higher expectations for myself. I believe where there is determination, there will be self-transcendence. Dare to make a breakthrough and dare to challenge all is my call for our young generation. Self-transcendence is success.

Nike had a T-shirt printed with this message ready for Li Na to wear at post-match events. The message was also seen on Nike’s social channels and will be on the front pages of newspapers throughout China, including in Li Na‘s hometown of WuHan.

Li Na

Source: Nike

Stan is back!

Dropping today, January 15, 2014, Stan Smith is available at adidas.com/stansmith and adidas Originals retail stores, $75.

A lot of people now think I’m a shoe. They don’t even know I was a tennis player. The shoe has really taken on a life of its own, way beyond me – Stan Smith

Watch Stan Smith talk about the legendary tennis shoe named after him in this video by adidas:

After Le Coq sportif, another classic brand is back on the tennis courts. ellesse announced earlier today they signed up and coming player Elina Svitolina and former world number 2 Tommy Haas as brand ambassadors.

ellesse brand ambassadors: Svitolina and Haas

The ellesse name is based on the initials LS of its founder, Leonardo Servadio, an Italian tailor with an innovative approach to styling and manufacture. In 1959, Servadio created a revolutionary stretch ski pant which established ellesse among the elite alpine social circles, making it the ultimate aspirational brand.
The famous half-ball ellesse logo combines the trips of a pair of skis with a cross section of a tennis ball, to symbolize the brand’s heritage in these sports.

Tennis greats Chris Evert, Guillermo Vilas and Boris Becker rocked ellesse on and off the tennis court in the 80′s.

Evert Ellesse Vilas

Read more on ellesse history here.

For more information on the campaign and a chance to win exclusive rewards, please visit:
http://head.com/G

Nice asics video featuring Sam Stosur and Gael Monfils:

A new year, a new clothing sponsor for the world number 9: Le Coq Sportif replaces Lacoste.

Le Coq Sportif brand was founded in 1882 by a french entrepreneur named Emile Camuset, and was the number one sports brand in Europe during the 70′s and 80′s.
After designing sportswear for football, rugby, athletics and basketball, Camuset makes the first shirt designed for tennis players in 1930.
From the 50′s to the 80′s, winners of each kind of sport were dressed in Le Coq Sportif: football (French Federation of football, Ajax Amsterdam, Michel Platini), tennis (Yannick Noah, Arthur Ashe), cycling (Tour de France)…

Le Coq Sportif almost disappeared at the end of the 20th century, but the brand intends to reposition itself as the alternative in the sport and mode market.
The “coq gaulois” (gallic rooster) is the french national emblem, and the emblem of French sports teams in international events, such as the French football and rugby teams.

Richard Gasquet