As the country prepares to host the greatest show on earth this summer, VisitBritain has recruited three sporting legends in a new marketing push to inspire potential visitors to explore the whole of Britain.
Support from these sporting icons comes straight after VisitBritain unveiled global football superstar David Beckham’s top tourist tips for the new ‘Best of Britain’ app with Samsung.
The assembling of the three new VisitBritain sporting ambassadors marks the most recent phase of the national tourism agency’s global GREAT campaign which aims to attract an extra 4.6 million visitors by 2015 spending £2.3 billion.
Sport is already a huge draw for international tourists and is worth over £2.3bn to the UK economy each year. It is also one of seven tourism pillars the national tourism agency is using to promote Britain around the world. The others are countryside, culture, food, heritage, music and shopping.
Becker, Lewis and Montgomerie join VisitBritain’s existing ambassadors, Dame Judi Dench, Dev Patel, Jamie Oliver, Rupert Everett, Twiggy, Matt Smith and Luke Evens.
Each of the three new recruits has produced a personal film talking about what makes Britain special for them.
Check out Becker’s video below:
The Evian ball boy will set clues of his whereabouts every day between 22-25 June on Twitter @evian_uk and on Facebook. First person who checks in wins a Maria Sharapova signed tennis ball, the next 10 gets an exclusive evian T-shirt, and everyone else gets entered into a draw to win Wimbledon VIP tickets.
Laura Pope, Evian brand manager, said: “The Evian Ball Hunt is just one part of our summer campaign to bring the Evian ‘live young’ spirit and Wimbledon partnership to life.”
“In SW19 there will be a ‘live young’ experience for tennis fans in the Wimbledon ticket queue, and inside the grounds we will have an Evian Café and our legendary VIP Live Young Suite.”
Fans travelling to the Championships from Wimbledon and Southfields underground stations will be given Evian samples by brand ambassadors. People waiting or camping in the world famous Wimbledon queue will get the chance to enter Evian’s pink shipping container, complete with a ping pong table, umpire, photo competition and strawberry and cream milkshakes.
Inside the Wimbledon grounds, Evian’s Live Young Suite will host celebrities and press. Inside, guests can enjoy games like table tennis and a retro tennis themed photo corner designed to bring out the inner child in everyone.
Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.
The technology in utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.
Nike+ Training is designed to turn working out into a game. Featuring insights from some of the world’s top athletes including Rafael Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, the Nike+ Training experience makes elite level training available to everyone.
The programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation. During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training mobile app. Daily programs can be created based on how hard the user wants to train, and the app provides a digital community to share each day’s workouts and challenges with.
Workout statistics can be shared and compared with friends via social networks allowing users to challenge each other and compete to top the Leaderboard.
The first NIKE+ enabled Training shoes will be the Lunar Hyperworkout+ for Women and the Lunar TR 1+ for men.
This is the third consecutive Olympic Games in which Coca-Cola has included a collection of athletes as part of the brand’s Olympic program. While previous Coca-Cola Olympic Games programs have featured six athletes, this is first time the brand has highlighted eight athletes.
The athletes will serve as Coca-Cola “Ambassadors of Active Living” to help encourage and inspire people to lead active, balanced lives.
The new “Eight Pack,” a group of US Olympic Champions, medalists and hopefuls, includes:
John Isner (tennis), David Boudia (diving), Henry Cejudo (wrestling), Marlen Esparza (boxing), Shawn Johnson (gymnastics), Jessica Long (paralympic swimming), Alex Morgan (football), David Oliver (track and field).
As part of their Olympic campaign, Coca-Cola have designed 6 limited edition Coca-Cola cans to cheer on team USA at the London 2012 Olympic games. With a new can hitting fridges every 2 weeks, they will be gradually released throughout the summer. The designs will also appear on in-store displays, premiums and select TV spots.