To celebrate the relaunch of the iconic Stan Smith, adidas opened last month in London a pop-up store that was a scale replica of the iconic footwear’s shoebox.
Paying homage to the classic all white silhouette, the Stan Smith Shoebox hosted a custom installation featuring 120 Stan Smith shoes as well as experiences including an interactive floor, a digital ‘Stan Yourself’ station and a 3D printing post.
The Stan Smith pop-up was open to the public until January 19th. It offered a limited number of Stan Smith shoes to buy.
Maria Sharapova’s candy line Sugarpova is one of the sponsors of the Premier-level Open GDF Suez held in Paris this week.
As a good businesswoman, Maria Sharapova took part to an autograph session at the Drugstore Publicis on Monday to promote her brand.
‘Dare to aim higher than the sky’ means daring to set higher expectations for myself. I believe where there is determination, there will be self-transcendence. Dare to make a breakthrough and dare to challenge all is my call for our young generation. Self-transcendence is success.
Nike had a T-shirt printed with this message ready for Li Na to wear at post-match events. The message was also seen on Nike’s social channels and will be on the front pages of newspapers throughout China, including in Li Na‘s hometown of WuHan.
A lot of people now think I’m a shoe. They don’t even know I was a tennis player. The shoe has really taken on a life of its own, way beyond me – Stan Smith
Watch Stan Smith talk about the legendary tennis shoe named after him in this video by adidas:
After Le Coq sportif, another classic brand is back on the tennis courts. ellesse announced earlier today they signed up and coming player Elina Svitolina and former world number 2 Tommy Haas as brand ambassadors.
The ellesse name is based on the initials LS of its founder, Leonardo Servadio, an Italian tailor with an innovative approach to styling and manufacture. In 1959, Servadio created a revolutionary stretch ski pant which established ellesse among the elite alpine social circles, making it the ultimate aspirational brand.
The famous half-ball ellesse logo combines the trips of a pair of skis with a cross section of a tennis ball, to symbolize the brand’s heritage in these sports.
Read more on ellesse history here.