A global fashion icon will be reborn in 2014 as the legendary Stan Smith returns from its sabbatical. Removed from the shelves for the past few seasons, the classic silhouette has been re-invigorated and updated for the modern day while still staying true to the look and shape of the original.

Since its debut as a tennis shoe, the Stan Smith has made its way from the tennis court to the street, becoming adidas’ best-selling shoe of all time, with over 40 million pairs sold. American tennis icon Stan Smith began wearing what was the world’s first ever leather tennis shoe in 1971, when he won the US Open on grass and the Davis Cup on clay with the American team. In 1972 he won Wimbledon wearing the classic adidas shoe.

To celebrate the return of the Stan Smith, a host of international talent from the worlds of music, sport and screen came together to reveal what the sneaker means to them.
Watch the trailer below featuring Stan Smith and Andy Murray as well as actors, artists and designers.
 

Lotto Sport, una leggenda italiana

Lotto Sport turns 40 this year and celebrates its anniversary with a book retracing its rich history: Lotto, una leggenda italiana (Lotto, an italian legend).

Lotto was established in 1973 by the Caberlotto family (who were the properties of the football team Treviso) in Montebelluna, northern Italy. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.
Over the years, Lotto sponsored top tennis players like Martina Navratilova, Boris Becker and Thomas Muster.

From 1973 to 2013, the book features 40 iconic images that each immortalize a key moment of Lotto, be it an event, a very special fan as Pope Francis, a team like Milan or Juventus, or an athlete of the caliber of Dino Zoff or Ruud Gullit, Martina Navratilova and Boris Becker, Dino Meneghin or Luca Toni.
Each picture is accompanied by a text in italian and english.

A few pics from the book: Martina Navratilova, Francesca Schiavone, Boris Becker and John Newcombe.

Martina Navratilova

Martina Navratilova

Martina Navratilova

Francesca Schiavone

Francesca Schiavone

Boris Becker

John Newcombe

Lotto, una leggenda italiana is on sale on Amazon for 60€.

Photo credit: Lotto Sport

adidas Tennis launched its first piece of work with Novak Djokovic. The video ‘Novak Djokovic – performance meets personality’ examines the two sides of Novak’s personality, the off-court joker and the very-focused on-court tennis superstar.

Djokovic has worn adidas Barricades his entire career and has won six Open championships wearing the iconic adidas Tennis trainer, including this year’s Australian Open. adidas signed an official contract with Djokovic in May 2013.

DjokovicBarricades

DjokovicServe

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