Lotto Sport, una leggenda italiana

Lotto Sport turns 40 this year and celebrates its anniversary with a book retracing its rich history: Lotto, una leggenda italiana (Lotto, an italian legend).

Lotto was established in 1973 by the Caberlotto family (who were the properties of the football team Treviso) in Montebelluna, northern Italy. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.
Over the years, Lotto sponsored top tennis players like Martina Navratilova, Boris Becker and Thomas Muster.

From 1973 to 2013, the book features 40 iconic images that each immortalize a key moment of Lotto, be it an event, a very special fan as Pope Francis, a team like Milan or Juventus, or an athlete of the caliber of Dino Zoff or Ruud Gullit, Martina Navratilova and Boris Becker, Dino Meneghin or Luca Toni.
Each picture is accompanied by a text in italian and english.

A few pics from the book: Martina Navratilova, Francesca Schiavone, Boris Becker and John Newcombe.

Martina Navratilova

Martina Navratilova

Martina Navratilova

Francesca Schiavone

Francesca Schiavone

Boris Becker

John Newcombe

Lotto, una leggenda italiana is on sale on Amazon for 60€.

Photo credit: Lotto Sport

adidas Tennis launched its first piece of work with Novak Djokovic. The video ‘Novak Djokovic – performance meets personality’ examines the two sides of Novak’s personality, the off-court joker and the very-focused on-court tennis superstar.

Djokovic has worn adidas Barricades his entire career and has won six Open championships wearing the iconic adidas Tennis trainer, including this year’s Australian Open. adidas signed an official contract with Djokovic in May 2013.




Ahead of the US Open, Andy Murray stopped by the adidas Sport Performance SoHo store in New York to meet with 100 lucky fans. The appearance featured a photo-booth where fans were able to take pictures with Murray and imitate his signature fist pump. adidas is now looking for fans to get behind Murray with a series of challenges on Twitter, Instagram and Facebook.

Throughout the tournament, fans can share their own fist pump images via Instagram to show their support. Tag your photos with #allinforMurray for a chance to win daily prizes, including signed tennis product. The best entries from the competition will be compiled and shared through adidas’ and Murray‘s social channels.