Marketing | Tennis Buzz

07 Aug 2012

Serena Williams stars in new NFL gear ads

tagsads, Miami Dolphins, NFL, Serena Williams

This Fall, the NFL will launch the latest installment of its women’s apparel campaign. The league has made great strides in its effort to develop fashion-forward fan gear, allowing females suit up in their team colors while maintaining their sense of style.
The 2010 season marked the debut of “NFL Women’s Apparel, Fit For You”, the first time the league dedicated a campaign to its female offerings. Last year’s campaign expanded to include additional clothing and accessory items, as well as an established digital home at NFL.com/women. The upcoming NFL season is just a few months away as is the latest round of apparel ads.

Serena Williams, Melania Trump and Condoleezza Rice are among the NFL fans who’ll be appearing in ads promoting team-themed apparel and gear in a campaign called “It’s My Team.”

“Forty-five percent of fans are female and that continues to grow,”

says Tracey Bleczinski, vice president of NFL consumer products.

“We do have something for everyone, and this campaign aims to communicate that if you are living and wearing football, you can do it every day, year-round.”

Serena, who is not only a fan but also a limited partner in the Miami Dolphins, wears her team colors in a graphic T-shirt paired with a dressy little black jacket. The image makes its debut in September magazines.

Via A Glam Slam

31 Jul 2012

Citi Every Step Of The Way: Bob and Mike Bryan support Tennis in the Parks

CATEGORY Marketing, Olympics

tags2012, 2012LondonOlympics, 2012Olympics, Bob Bryan, Bryan Bros, Citi, Citi Every Step Of The Way, facebook, Mike Bryan, Tennis in the Parks, twitter, video

Doubles specialists Bob and Mike Bryan have chosen to support Tennis in the Parks initiative through Citi’s Every Step of the Way program. Tennis in the Parks helps make the game more accessible to millions of youngsters who wouldn’t otherwise have the opportunity to learn and play tennis.

The Citi Every Step of the Way program will help fund the U.S. Olympic and Paralympic Sport Programs that inspire members of Team Citi and benefit future U.S. hopefuls and athletes of all ages in communities across the country.
13 athletes are part of Citi’s program: Amanda McGrory (Paralympic athletics), Bob and Mike Bryan (tennis), Carlos Leon (Paralympic athletics), Christie Rampone (soccer), Cullen Jones (swimming), Danell Leyva (gymnastics), Dominique Dawes (gymnastics), Gwen Jorgensen (triathlon), Kari Miller (sitting volleyball), Meb Keflezighi (athletics), Rowdy Gaines (swimming), Sanya Richards (athletics).

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16 Jul 2012

Nike celebrates Roger Federer record with Special Edition Zoom Vapor 9 Tour

CATEGORY Gear, Marketing, Players

tagsNike, Nike Zoom Vapor RF287, Nike Zoom Vapor Tour 9, Roger Federer

This Monday July 16th Roger Federer breaks the record for most weeks (287) as the Number One tennis player in the world. To celebrate his achievement Nike has created a special edition of the Zoom Vapor 9 Tour for Roger and his fans.

This premium version of the Zoom Vapor 9 Tour shoe comes in Black / Metallic Gold and features Roger’s logo on the tongue and ’287′ on the back heel.
Only 287 pairs of the Nike Zoom Vapor RF 287 were released globally, one for each week Roger has spent at number one. Each pair is packaged in a unique box numbered to represent a particular week of his reign, along with a certificate of authenticity signed by Roger Federer himself.

The Nike Zoom Vapor RF 287 ($287) sold out after 25 minutes, but Nike held on to three pairs for Roger’s most loyal fans. Check out Nike Tennis Facebook page for more details.

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