Rufus the hawk

Last month, Stella Artois announced that it would be the official beer sponsor of Wimbledon up until 2018 and to make the announcement they’ve been releasing short videos featuring ‘Perfectionists’.

The first video features pigeon-scaring hawk Rufus. Hats off to the Stella Artois marketing department, this advert is simply stunning:

The second video of the series features Liam Nolan and Nate Ferguson, the fastests tennis racket stringers:

Slazenger has been the official ball supplier to Wimbledon since 1902, a 112-year partnership, which the company says is the longest in sporting history.

Slazenger ad campaign

The ad will run from this week on billboard posters in the London area, digital banners, in Sports Direct shops and on the outside back cover of the Wimbledon programme for the two weeks of the tournament.

Via campaignlive.co.uk

Eugenie Bouchard signs her first big non-tennis endorsement deal with Coca Cola. She’ll be marketing Coke and Diet Coke in Canada.

As part of the three-year agreement, Bouchard will be integrated into key marketing efforts for the brands – including advertising, retail activation, experiential events and more.

“I am excited to partner with one of the world’s most iconic brands,” said Genie Bouchard. “Coca-Cola works with some very talented and high-caliber personalities and athletes. It’s great to have their support and to be joining the Coca-Cola family.”

Eugenie Bouchard

Judy Murray

Robinsons is inspiring families to ‘Play Thirsty’ this summer by giving them some free and fun ways to enjoy tennis as part of the brand’s sponsorship of Wimbledon 2014.

Robinsons has launched six ‘Play Thirsty’ tennis tutorials with brand ambassador Judy Murray, providing games for mums, dads and kids to play together whilst learning the core skills that could inspire future tennis stars.

Sponsored video:

Judy focuses on skills like static and dynamic balance, agility & co-ordination all hidden within fun and active games. The games don’t require a sports club or a specialised trainer, just kids who want to play, and someone to play with them.

Check out more videos on Robinsons Youtube channel

BBC Wimbledon trailer

Over 17 million people watched the BBC’s coverage of Andy Murray’s victory in last year’s Wimbledon men’s final and the magic of Wimbledon is back this summer across the BBC (BBC One, BBC Two, BBC Radio 5 live and BBC Sport website) from 23 June-6 July.

Forty years since claiming his first Wimbledon title, Jimmy Connors returns to the BBC television line-up. He joins an expert field of Wimbledon regulars, including: Martina Navratilova, Virginia Wade, Tracy Austin, Lindsay Davenport, John McEnroe, Pat Cash and Tim Henman.

A special documentary looking back at Andy Murray’s year since his Wimbledon victory and featuring exclusive footage and interviews will be broadcast at 10:35 on Monday 23 June.

Clare Balding heads up Radio 5 live’s coverage, and she’ll be live from the All England Club daily from midday. The radio commentary team wincludes Jana Novotna, Mary Pierce, Goran Ivanisevic, Richard Krajicek, Nick Bollettieri and Patrick Mouratoglou.

Check out the trailer for BBC Sport’s Wimbledon 2014 coverage:

There is a lot of talk about Tomas Berdych ‘Flower Power’ outfit by H&M:

It reminds me of the Hawaiian shorts Pat Rafter wore in the 90’s. Do you like Tomas’ outfit?
He made a really wise business decision to part with Nike, he’s not just another Nike sponsored athlete anymore: he is H&M first tennis ambassador, collaborates with the company design team to develop the collection, and makes a name for himself.

Prior to Roland Garros tournament, Tomas visited the H&M Champs Elysees store in Paris to meet fans and celebrate the launch of his updated tennis collection. Check out the collection on H&M website.

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Photo credit: H&M