After Le Coq sportif, another classic brand is back on the tennis courts. ellesse announced earlier today they signed up and coming player Elina Svitolina and former world number 2 Tommy Haas as brand ambassadors.
The ellesse name is based on the initials LS of its founder, Leonardo Servadio, an Italian tailor with an innovative approach to styling and manufacture. In 1959, Servadio created a revolutionary stretch ski pant which established ellesse among the elite alpine social circles, making it the ultimate aspirational brand.
The famous half-ball ellesse logo combines the trips of a pair of skis with a cross section of a tennis ball, to symbolize the brand’s heritage in these sports.
Read more on ellesse history here.
For more information on the campaign and a chance to win exclusive rewards, please visit:
Le Coq Sportif brand was founded in 1882 by a french entrepreneur named Emile Camuset, and was the number one sports brand in Europe during the 70′s and 80′s.
After designing sportswear for football, rugby, athletics and basketball, Camuset makes the first shirt designed for tennis players in 1930.
From the 50′s to the 80′s, winners of each kind of sport were dressed in Le Coq Sportif: football (French Federation of football, Ajax Amsterdam, Michel Platini), tennis (Yannick Noah, Arthur Ashe), cycling (Tour de France)…
Le Coq Sportif almost disappeared at the end of the 20th century, but the brand intends to reposition itself as the alternative in the sport and mode market.
The “coq gaulois” (gallic rooster) is the french national emblem, and the emblem of French sports teams in international events, such as the French football and rugby teams.
A global fashion icon will be reborn in 2014 as the legendary Stan Smith returns from its sabbatical. Removed from the shelves for the past few seasons, the classic silhouette has been re-invigorated and updated for the modern day while still staying true to the look and shape of the original.
Since its debut as a tennis shoe, the Stan Smith has made its way from the tennis court to the street, becoming adidas’ best-selling shoe of all time, with over 40 million pairs sold. American tennis icon Stan Smith began wearing what was the world’s first ever leather tennis shoe in 1971, when he won the US Open on grass and the Davis Cup on clay with the American team. In 1972 he won Wimbledon wearing the classic adidas shoe.
To celebrate the return of the Stan Smith, a host of international talent from the worlds of music, sport and screen came together to reveal what the sneaker means to them.
Watch the trailer below featuring Stan Smith and Andy Murray as well as actors, artists and designers.
Lotto Sport turns 40 this year and celebrates its anniversary with a book retracing its rich history: Lotto, una leggenda italiana (Lotto, an italian legend).
Lotto was established in 1973 by the Caberlotto family (who were the properties of the football team Treviso) in Montebelluna, northern Italy. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.
Over the years, Lotto sponsored top tennis players like Martina Navratilova, Boris Becker and Thomas Muster.
From 1973 to 2013, the book features 40 iconic images that each immortalize a key moment of Lotto, be it an event, a very special fan as Pope Francis, a team like Milan or Juventus, or an athlete of the caliber of Dino Zoff or Ruud Gullit, Martina Navratilova and Boris Becker, Dino Meneghin or Luca Toni.
Each picture is accompanied by a text in italian and english.
Lotto, una leggenda italiana is on sale on Amazon for 60€.
Photo credit: Lotto Sport