Nike’s new campaign, “Possibilities,” inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes and guest stars.
Narrated by Bradley Cooper, the video featuring cameo appearances by LeBron James, Serena Williams, Gerard Pique, Andre Ward and actor Chris Pine.
Ahead of the US Open, Andy Murray stopped by the adidas Sport Performance SoHo store in New York to meet with 100 lucky fans. The appearance featured a photo-booth where fans were able to take pictures with Murray and imitate his signature fist pump. adidas is now looking for fans to get behind Murray with a series of challenges on Twitter, Instagram and Facebook.
Throughout the tournament, fans can share their own fist pump images via Instagram to show their support. Tag your photos with #allinforMurray for a chance to win daily prizes, including signed tennis product. The best entries from the competition will be compiled and shared through adidas’ and Murray‘s social channels.
Novak Djokovic and surprise guest golfer Adam Scott at UNIQLO flagship store:
Photos by UNIQLO
Ahead of next week’s US Open, tennis fans have the opportunity to meet 2013 Wimbledon champion Andy Murray at the adidas SportsPerformance Store in New York City tonight. Spend $75 or more on tennis product and you’ll be granted access to the event.
adidas Sport Performance Store
610 Broadway Boulevard New York, NY 10012
August 20th, 6:00-7:00 p.m. EST