Sugarpova

Maria Sharapova’s candy line Sugarpova is one of the sponsors of the Premier-level Open GDF Suez held in Paris this week.

As a good businesswoman, Maria Sharapova took part to an autograph session at the Drugstore Publicis on Monday to promote her brand.

Maria Sharapova

Li Na

‘Dare to aim higher than the sky’ means daring to set higher expectations for myself. I believe where there is determination, there will be self-transcendence. Dare to make a breakthrough and dare to challenge all is my call for our young generation. Self-transcendence is success.

Nike had a T-shirt printed with this message ready for Li Na to wear at post-match events. The message was also seen on Nike’s social channels and will be on the front pages of newspapers throughout China, including in Li Na‘s hometown of WuHan.

Li Na

Source: Nike

Stan is back!

Dropping today, January 15, 2014, Stan Smith is available at adidas.com/stansmith and adidas Originals retail stores, $75.

A lot of people now think I’m a shoe. They don’t even know I was a tennis player. The shoe has really taken on a life of its own, way beyond me – Stan Smith

Watch Stan Smith talk about the legendary tennis shoe named after him in this video by adidas:

After Le Coq sportif, another classic brand is back on the tennis courts. ellesse announced earlier today they signed up and coming player Elina Svitolina and former world number 2 Tommy Haas as brand ambassadors.

ellesse brand ambassadors: Svitolina and Haas

The ellesse name is based on the initials LS of its founder, Leonardo Servadio, an Italian tailor with an innovative approach to styling and manufacture. In 1959, Servadio created a revolutionary stretch ski pant which established ellesse among the elite alpine social circles, making it the ultimate aspirational brand.
The famous half-ball ellesse logo combines the trips of a pair of skis with a cross section of a tennis ball, to symbolize the brand’s heritage in these sports.

Tennis greats Chris Evert, Guillermo Vilas and Boris Becker rocked ellesse on and off the tennis court in the 80′s.

Evert Ellesse Vilas

Read more on ellesse history here.

For more information on the campaign and a chance to win exclusive rewards, please visit:
http://head.com/G

Nice asics video featuring Sam Stosur and Gael Monfils: