World number 3 Andy Murray rocks the cover of adizine, adidas online magazine.
In this issue, Thomas Weege, head designer of adidas tennis presents the Barricade 7.0, the new generation of the iconic adidas tennis shoe.
In 1999, we committed to creating the perfect hard court tennis shoe. We imagined balancing comfort, stability, and durability in a way no one had ever achieved. The Barricade has always been about this pursuit of the ultimate hard court shoe. The distinctive color blocking has remained as a visual link throughout every generation, reassuring players that they are wearing the most stable, durable, and comfortable tennis shoe in the world.
British Tennis star takes on the world’s best at the Caribbean’s answer to tennis to launch the new adipower barricade 7.0.
Britain’s top tennis talent Andy Murray took part in a one‐off adidas tennis challenge ahead of the Barclays ATP World Tour Finals™ at a secret London location last Monday.
The event pitted Murray against not only one of the world’s best player of ‘Road Tennis’ – a version of the game that first appeared in the Barbadian capital, Bridgetown, in the early 1930s – but also against Murray’s good friend, former boxing champion David Haye.
A cross between traditional tennis and table tennis, ‘Road Tennis’ is played on the street, with participants chalking out their own courts. Murray had never played the game before, and was given just one hour to lace up his new adipower barricade 7.0’s, pick up his wooden bat and attempt to master the game’s ins and outs.
The event – which was filmed to promote the release of the new adipower barricade 7.0 tennis shoe ‐ marks the start of a yearlong campaign by adidas called ‘The Game is the Game’. The Game is the Game will challenge some of the world’s best tennis players at a series of tennis‐based games around some of the major tournaments in 2012.
Kia Motors launched today its new global brand campaign called ‘Inspired by What You Like. Kia, the Power to Surprise.’
The campaign teaser TV commercial features Kia’s global brand ambassador, Rafael Nadal. Phase one of the campaign is a Facebook quiz called ‘Guess What Nadal Likes‘. Guess what Rafa likes to get a chance to win a trip to the Australian Open 2012.
Sam Stosur is renown for her big kick serve, her devastating forehand and her ever-present Oakleys.
Sam Stosur and Janko Tipsarevic braved the storm to attend the “Hang with the Pros” event at the Times Square Oakley store. The two joined ATP/WTA staff and tons of fans for a rocking night in the middle of an eerily quiet NYC before the start of the US Open.
adidas auction off Kirilenko, Pavlyuchenkova, Troicki and Baghdatis’ creations through its Free bid auction site.
Simply complete the following, “the ones that will,” and create your own story base on their designs. The stories with the most Facebook Likes will have the opportunity to take home a pair of one-of-the-kind sneakers, along with a certificate of authentication directly from the athlete.
The lucky winners will also receive a voucher to create their own custom pair of miadidas for free.
