What: Meet adidas players at the adidas store for the #smashthesilence event.
Who: Ana Ivanovic, Simona Halep, Andy Murray and Jo-Wilfried Tsonga
Where: adidas store, 12 rond point des Champs Elysées
When: Wednesday 21, 16:00

Check out some pictures of last year’s event.

Stan Smith, the skateboarding legend

Tennis fans already know Stan Smith as two time Grand Slam singles champion, but what people don’t know is that Stan has been a lifelong skater since his childhood in the 50’s. For the release of the Stan Smith Skate adidas introduce the secret life of the man behind the legendary shoe that was initially designed for use on a tennis court.

Check out this great adidas commercial:

A few pics of the the adidas Stan Smith Skate and Stan Smith Skate Vulc that you can pick up now at adidas retailers and adidas.com:

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adidas pop-up store London

To celebrate the relaunch of the iconic Stan Smith, adidas opened last month in London a pop-up store that was a scale replica of the iconic footwear’s shoebox.

Paying homage to the classic all white silhouette, the Stan Smith Shoebox hosted a custom installation featuring 120 Stan Smith shoes as well as experiences including an interactive floor, a digital ‘Stan Yourself’ station and a 3D printing post.

The Stan Smith pop-up was open to the public until January 19th. It offered a limited number of Stan Smith shoes to buy.

Sources:
psfk.com
dexigner.com

Roger Federer and Lionel Messi

When Roger Federer and Lionel Messi meet, who knows what to expect? Check out that great commercial featuring the two sports stars:

Sugarpova

Maria Sharapova’s candy line Sugarpova is one of the sponsors of the Premier-level Open GDF Suez held in Paris this week.

As a good businesswoman, Maria Sharapova took part to an autograph session at the Drugstore Publicis on Monday to promote her brand.

Maria Sharapova