Tennis fans already know Stan Smith as two time Grand Slam singles champion, but what people don’t know is that Stan has been a lifelong skater since his childhood in the 50′s. For the release of the Stan Smith Skate adidas introduce the secret life of the man behind the legendary shoe that was initially designed for use on a tennis court.
Check out this great adidas commercial:
A few pics of the the adidas Stan Smith Skate and Stan Smith Skate Vulc that you can pick up now at adidas retailers and adidas.com:
To celebrate the relaunch of the iconic Stan Smith, adidas opened last month in London a pop-up store that was a scale replica of the iconic footwear’s shoebox.
Paying homage to the classic all white silhouette, the Stan Smith Shoebox hosted a custom installation featuring 120 Stan Smith shoes as well as experiences including an interactive floor, a digital ‘Stan Yourself’ station and a 3D printing post.
The Stan Smith pop-up was open to the public until January 19th. It offered a limited number of Stan Smith shoes to buy.
Maria Sharapova’s candy line Sugarpova is one of the sponsors of the Premier-level Open GDF Suez held in Paris this week.
As a good businesswoman, Maria Sharapova took part to an autograph session at the Drugstore Publicis on Monday to promote her brand.
‘Dare to aim higher than the sky’ means daring to set higher expectations for myself. I believe where there is determination, there will be self-transcendence. Dare to make a breakthrough and dare to challenge all is my call for our young generation. Self-transcendence is success.
Nike had a T-shirt printed with this message ready for Li Na to wear at post-match events. The message was also seen on Nike’s social channels and will be on the front pages of newspapers throughout China, including in Li Na‘s hometown of WuHan.
A lot of people now think I’m a shoe. They don’t even know I was a tennis player. The shoe has really taken on a life of its own, way beyond me – Stan Smith
Watch Stan Smith talk about the legendary tennis shoe named after him in this video by adidas: