New Balance is in beta mode. New Balance debuted a new brand platform – Always in Beta – the brand’s “promise to relentlessly improve, to never stop pushing and to always strive for more.”
The company’s marketing message centers on the brand’s intent to improve upon the products created in its 100-year-plus history.
That theme will be played out in a new television commercial called The Storm, that follows a young woman pushing through her limits with the help of other athletes, among them tennis players Milos Raonic, Heather Watson and Nicole Gibbs.
It is New Balance’s first global campaign, “an attempt to become a truly international, multisport athletic brand like its rival with the Swoosh.”
While “long known for running shoes and casual footwear”, New Balance has recently branched out into football, baseball, tennis and cricket. New Balance CEO Rob DeMartini said,
“It’s an effort to position our brand up against the biggest in our category in footwear, apparel and accessories and in multiple sports.”
Nike’s “Find Your Fast” campaign brings together some of the planet’s beacons of speed to inspire athletes to run or train for their fastest time this summer. Whether preparing for a first mile or looking to shave seconds or minutes off a personal record, all athletes can get faster.
“Fast in tennis means always being in the point. No matter what an opponent sends my way I can get it. Because you can’t hit what you can’t reach!” – Serena Williams
“Being fast in tennis is everything. If I’m quicker to the ball I’m in greater control and I can exert my will on the match and the opponent. Fast wins matches. I want everything about me on court to be fast.” – Rafael Nadal
New Balance first signed Milos Raonic in 2013. Since then, he has been the face of the New Balance’s men’s tennis push, wearing its footwear and apparel on the court. Last week, it was announced Raonic signed a lifetime contract with the company.
Raonic will star in the firm’s marketing campaigns, which include print, online and in-store initiatives. He is also expected to work with New Balance’s digital teams.
A semifinalist in 2014, Milos will wear classic white polo shirt and shorts at Wimbledon next week. His shoe of choice is the NB 996v2:
Do you think he will win the title this year?
A few pictures of Serena Williams‘ welcome reception at the Hotel Royal Monceau in Paris:
Many thanks to Loic!
TAG Heuer ambassadors Maria Sharapova and Kei Nishikori challenged each other in front of the boutique on one of the most famous avenues of Paris, the Champs Elysées. Each player took turns trying to hit targets on the boutique’s storefront window with foam balls. The umpire was none other than Michael Chang, Roland Garros winner in 1989, and Nishikori’s coach. Next, the two champions each coached a team of three children with their swing.
Maria Sharapova et Kei Nishikori ont participé à un événement caritatif organisé par leur sponsor TAG Heuer, lundi soir à Paris. Maria et Kei s’affrontaient pour tenter de toucher le plus de cibles collées sur la devanture du magasin. L’arbitre n’était autre que Michael Chang, vainqueur à Roland Garros en 1989 et entraîneur de Nishikori. Les 2 joueurs ont ensuite aidé les enfants à manier leurs raquettes.
Today adidas launches its ‘Uncontrol Yourself’ campaign about the new Spring/Summer 2015 climachill product range.
The campaign features Simona Halep, football player Gareth Bale, basketball player Jeremy Lin and track & field running star Octavious Freeman. Check out the video below:
Here’s Simona Halep talking about the adidas Climachill outfits:
and a few pictures of her Roland Garros outfit: