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You are browsing the archive for Marketing.



The adidas keepy-uppy challenge ft. Murray, Tsonga and Verdasco

May 23, 2012 | Category: Marketing | No Comments »



Djokovic leaves Sergio Tacchini, signs with Uniqlo

May 22, 2012 | Category: Fashion, Gear, Marketing | No Comments »



Novak Djokovic has ended his sponsorship agreement with Sergio Tacchini and will sign with Japanese fashion house Uniqlo.

The deal, which is yet to be confirmed, would represent a coup for Uniqlo, whose only other tennis playing endorser is top-ranked Japanese player Kei Nishikori.

Djokovic is expected to be unveiled as a Uniqlo ambassador ahead of the French Open in Paris, which starts on 27th May.

Djokovic signed a ten-year endorsement agreement with Sergio Tacchini, a fashion brand named after an Italian tennis player, in November 2009. Tacchini was able to sign Djokovic by offering him a smaller guarantee than the larger companies would pay, but promised bigger should he do well. When Djokovic kept winning, the company fell behind on payments to the tennis star.
Another problem was distribution. Many of Djokovic’s Grand Slam outfits never even made to the United States, including the apparel he wore when he won last year’s US Open.

In an emailed statement to media the clothing company said:

“It has been mutually and amicably decided that, as of the 2012 Roland Garros Grand Slam, Novak Djokovic will no longer be the brand ambassador.”

Asics: Inverted Tennis Test

April 20, 2012 | Category: Gear, Marketing | No Comments »



What happens when you combine a crane and a tennis player?

Fine print from Asics: Fictionalization. Do not attempt. Seriously don’t do it. You’d be nuts.

More vids at StopAtNever.com

London tube stops re-named for Olympic stars

April 7, 2012 | Category: Marketing, Olympics | No Comments »



The London Underground Map has been redesigned for the Olympics, with each of the 361 stations named after an Olympic icon.

As part of London’s Olympic celebrations, the London Underground Map has been transformed, with stations renamed after legendary Olympic superstars.

The new map brings in famous Olympians from a variety of sports, including US swimmer Michael Phelps, gymnastics great Nadia Comaneci from Romania, Spaniard and five-time Tour de France champion Miguel Indurain and 1992 US Dream Team basketball players Michael Jordan and Larry Bird.

Tennis players included on the map are: Rafael Nadal, Roger Federer, Fernando Gonzalez, Laurence Doherty, Yevgeny Kafelnikov, Nicolas Massu, Mark Woodforde, Todd Woodbridge, Andre Agassi, Steffi Graf, Boris Becker, Michael Stich, Justine Henin, Serena Williams and Venus Williams.

The Underground Olympic Legends Map was designed by Alex Trickett, international editor for the BBC sport website, and sports historian David Brooks.

The map not only celebrates multiple gold medal winning athletes but also features other extraordinary athletes who may not have won an Olympic gold medal but are recognised for their abilities or in some cases, famous defeats

To view an enlarged version of the map, click here.

Via insidethegames

Win a court date with Petra Kvitova or Feliciano Lopez

April 1, 2012 | Category: Marketing | No Comments »



To enter, go to: wilson.com/itsacourtdate and check out Wilson Facebook page www.facebook.com/WilsonTennis

Rafa Nadal faces Cristiano Ronaldo in new Nike ad

March 30, 2012 | Category: Marketing | No Comments »



Well, everything is in the title. Check out the commercial and the making-off.