The Canadian Olympic Committee launched the “Ice In Our Veins” campaign today with the Summer Olympics just 100 days away.
The campaign – which features, amongst others, tennis star Milos Raonic, sprinter Justyn Warner and diver Jennifer Abel – was unveiled on the Canadian team’s digital channels and via athletes’ social media channels.
“We want to inspire Canadians, our athletes, our partners,” said COC chief marketing officer Derek Kent. “We want people to rally behind Team Canada. They work so hard behind the scenes, out of the spotlight in between the Games. It’s time to start telling the athletes’ stories and that’s what this campaign does.”
“I think (the video) is something that will resonate not only throughout Canada, but I think many parts of the world,” said Milos Raonic.
Behind the scenes with Raonic:
Stay tuned for more Olympics coverage on Tennis Buzz.
Lacoste announced the signing of a 5-year sponsorship deal with young Korean Hyeon Chung, ranked 71.
Named ATP’s most improved player last year, Chung is part of a group of rising stars including Alex Zverev, Borna Coric and Thanasi Kokkinakis but he is lesser known as he has mainly played on the Challenger tour so far.
A good deal for Lacoste who lost David Goffin (to asics) and John Isner (to Fila) earlier this year. Other Lacoste ambassadors include Dominika Cibulkova, Benoit Paire, Gustavo Kuerten, and Mats Wilander.
Thanks to Tony for sharing his experience:
I enjoyed meeting German tennis star Julia Goerges at the 1st Anniversary celebration for Bank of the West in Indian Wells, CA. She was an absolute pleasure, signing autographs and taking photos with everyone before it was back to training at the BNP Paribas Open. I’m definitely on #TeamJule now!
adidas announced the signing of rising star Alex Zverev. It’s adidas second big signing after Tomas Berdych earlier this year.
Other adidas tennis ambassadors include 2016 Australian Open champion Angelique Kerber, Simona Halep, Garbine Muguruza, Caroline Wozniacki, Ana Ivanovic and Jo-Wilfried Tsonga.
and it seems Alex has already found a new meaning for a d i d a s:
2014 Australian Open champion Li Na:
A few players signed new clothing deals during the off season, the most notable is Tomas Berdych who switched from H&M to adidas. Does that mean no more wacky outfits for Tomas? I’m eager to know if the Swedish brand will sign another player or stop the experiment there.
New year new gear. Looking forward to a partnership with one of the greatest sports companies of all time – Adidas pic.twitter.com/jDj2dphAEz
— Tomáš Berdych (@tomasberdych) January 5, 2016
— Fila Tennis (@FilaTennis) January 5, 2016
— David Goffin (@David__Goffin) January 2, 2016
Another new asics recruit is Julia Goerges, who left Fila.
— Jule Goerges (@juliagoerges) January 3, 2016