A look behind the scenes of adidas‘ new treasure chamber.

The new materials studio brings together the elements we identified in the planning stage – Creative, Commercial and Ease of Use – in a perfect way. The consolidation of Footwear, Apparel and Accessories materials into one facility allows the creation teams to explore a broader spectrum of creative opportunities and to be inspired by other product types. The studio houses the libraries, the seasonal toolboxes as well as areas that are designed to bring out creativity and innovation – all clearly defined for ease of use. The search for materials, components and trims is faster than ever before and there is always help at hand.

Source: adidas group

Andy Roddick has endorsed Lacoste for the past six years, and has launched his signature Lacoste Collection last summer.

Check out some pics of the Andy Roddick Lacoste Spring Collection, available at Lacoste.

Lacoste Men’s Spring Roddick Pocket Polo
This Andy Roddick signature polo features a self-fabric collar, three-button contrast placket, contrast trim on left chest pocket, raised Andy Roddick signature on right hem, split hem with drop tail, embroidered Lacoste patch on back of neck, and a signature Croc applique.

Andy Roddick Lacoste Spring CollectionAndy Roddick Lacoste Spring Collection
Andy Roddick Lacoste Spring CollectionAndy Roddick Lacoste Spring Collection

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HEAD has just launched a digital campaign for Andy Murray’s new YouTek™ IG Tour Radical racquet series.
The centrepiece of the campaign is a surprising film in which Andy thinks about what kind of creative job he could have had, if he hadn’t become a pro tennis player. Barber? Chef? Rockstar?

The making of:

As part of the campaign, HEAD invites tennis fans and social media users to win the opportunity to also switch their job and, for one day, have the chance to experience the life of a tennis pro – together with Andy Murray
of course. The competition is hosted exclusively on the HEAD Facebook site www.facebook.com/headtennis.

This kinda reminds me of this adidas commercial with Stefan Edberg:

What you think, which commercial do you prefer: HEAD/Murray or adidas/Edberg?

It’s been 80 years since a Japanese player the Grand Slam has seen a Japanese player reach the action in the quarterfinals. Kei Nishikori has done just that at this year’s Australian Open, rocking some sweat absorbing UNIQLO gear.

UNIQLO tennis wear

UNIQLO is developing a new line of tennis wear that will mimic the match wear worn by Nishikori at the 2012 Australian Open. The collection will include 12 items, ranging from apparel to accessories. Shirts, shorts, warm-ups, hats, wristbands, socks and a tennis bag are among the offerings.
The new line uses Uniqlo’s new Dry-Ex fabric, that absorbs perspiration, dries quickly, and is thin, light and breathable. Flat seam stitching provides extra comfort.

UNIQLO tennis wear

UNIQLO tennis wear

UNIQLO tennis wear

Prices of the clothing line range from 3,900 yen ($50) for shorts and tops to 6,990 yen ($90) for warm-up jackets. Accessories such as wristbands, a cap and a bag will also be available, ranging in price from 790 yen ($10) to 5,990 yen ($77).

The first pieces in the series will be released on April 2 and will be available only online in Japan and at the retailer’s new flagship in Tokyo’s Ginza district, opening March 16.

UNIQLO has sponsored Nishikori since last year, when it started creating one-off pieces for the athlete to wear during matches. Previously sponsored by adidas, Nishikori chose UNIQLO partly because it offered “greater long-term potential for Kei to earn money,” IMG agent Olivier Van Lindonk said.

“Uniqlo can become a partner for Kei for a long time, even after his playing days are over”.

Nike just unveiled its 2012 line-up of Nike Tennis footwear, but a special highlight goes to the Nike Zoom Vapor Tour 9 – Roger Federer’s signature shoe designed by none other Tinker Hatfield.

This Fall, two more colorways of the Vapor Tour 9 will release – a colorway of Obsidian and Red and another White/University Blue.

Via Counterkicks