Nike 2010 Roland Garros Pack – Rafael Nadal

Nike 2010 Roland Garros Pack – Rafael Nadal

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The Parisian flagship of Le Coq Sportif opened its doors to the public on the 5th of June at the 1 rue Montmartre – 75001 Paris.

Flagship Le Coq Sportif Paris

Flagship Le Coq Sportif Paris

Flagship Le Coq Sportif Paris

Flagship Le Coq Sportif Paris

Flagship Le Coq Sportif Paris

There’s been a lot of talk lately about the new watch Rafa wears. Why so much talk for a watch? Well, perhaps because of its price: 525 000$!

This watch, created by super high-end watch maker Richard Mille is called the RM 027 Tourbillon. It will be produced in a limited edition of 50 pieces with an ultra light strap in polycarbonate and is expected to be priced upwards of $500,000.

Rafael Nadal's watch

Rafael Nadal's watch

Well, am I the only one who can’t read what time it is?

Le coq sportif?

Le Coq Sportif brand was founded in 1882 by a french entrepreneur named Emile Camuset, and was the number one sports brand in Europe during the 70’s and 80’s.
After designing sportswear for football, rugby, athletics and basketball, Camuset makes the first shirt designed for tennis players in 1930.
From the 50’s to the 80’s, winners of each kind of sport were dressed in Le Coq Sportif: football (French Federation of football, Ajax Amsterdam, Michel Platini), tennis (Yannick Noah*, Arthur Ashe), cycling (Tour de France)…
Le Coq Sportif almost disappeared at the end of the 20th century, but the brand intends to reposition itself as the alternative in the sport and mode market.

The “coq gaulois” (gallic rooster) is the french national emblem, and the emblem of French sports teams in international events, such as the French football and rugby teams.
And finally, a quote from french comedian Coluche, explaining why the rooster is the country’s national emblem: “C’est parce que c’est le seul oiseau qui arive à chanter les pieds dans la merde” (“because it’s the only bird that manages to sing with its feet deep in shit.”)

*Yannick Noah, 83 Roland Garros winner, remains the last native to have won the men’s singles title. This title also represents the last time a wooden racquet was used to win a Grand Slam. His son Joakim, Chicago Bulls player is endorsed by Le Coq Sportif.

Do you prefer Rafa:

with sleeves

Rafael Nadal

or sleeveless?

Rafael Nadal

May, 20th:

Produced by Wieden + Kennedy, Nike Football presents their “Write The Future” commercial.

[youtube]http://www.youtube.com/watch?v=lSggaxXUS8k[/youtube]

“NIKE, Inc. (NYSE:NKE) today unveils an action-packed film that brings together some of the world’s greatest players to inspire football lovers and sports fans around the world. The epic three-minute “Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.

Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.

Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.”

Enjoy!