2010 Wimbledon: Roger Federer Nike outfit

2010 Wimbledon: Roger Federer Nike outfit

2010 Wimbledon: Roger Federer Nike outfit

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2010 Wimbledon: Maria Sharapova Nike outfit

2010 Wimbledon: Maria Sharapova Nike outfit

2010 Wimbledon: Maria Sharapova Nike outfit

2010 Wimbledon: Maria Sharapova Nike outfit

Wimbledon 2010: Nadal Nike outfit

Wimbledon 2010: Nadal Nike outfit

Wimbledon 2010: Nadal Nike outfit

Fred Perry - Tell us your story

Fred Perry’s more than 100 year legacy as a tennis player and brand has more than cemented itself as one of Britain’s most iconic labels.
Through its history, Fred Perry’s Laurel logo has been seen on the polo shirts of many subcultures in the past 50 odd years. The “Tell Us Your Story” campaign is part educational, part interactive as Fred Perry highlights its past participation in the world of fashion.
The whole movement began in 1957 and the original M12 polo shirt, known as the first shirt to carry a collar tipping. Its popularity with football fans saw West Ham fans request their own custom colorway in maroon and blue. From there, Fred Perry made its way into subcultures such as Mod in ‘59, Northern Soul in ‘63 and Punk in 1976.
A full list of stories can be seen over at the site. As mentioned the interactive aspect of the campaign allows people to submit their own personal stories involving Fred Perry for a chance to win £5,000 Pounds.

Fred Perry - Tell us your story

Fred Perry - Tell us your story

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Lacoste Stealth Steel Collection

As part of the Stealth capsule collection, Lacoste will be releasing a new collection titled Steel Racquets.
The story of the “Steel Raquet” goes back to 1963 when Rene Lacoste developed the world’s first steel tennis racquet. This tennis racquet then went on to earn court time with tennis greats such as Jimmy Connors, Billie Jean King and many others. The racquet has played an indispensable part in 46 grand slam titles from 1966 until 1978.

Each sneaker model in this collection pays tribute to the steel racquets by mimicking design details ingrained in the raquets. This is exemplified by the use of metallic mesh, brown leather trimming, matte steel leather and shiny silver crocodile logo. Crisp white shoe laces provide a modern contrast to the sneakers’ vintage looks. These are scheduled to be released around July so look out for them at your nearest Lacoste stockist.

Lacoste Stealth Steel Collection

Lacoste Stealth Steel Collection

Lacoste Stealth Steel Collection

Lacoste Stealth Steel Collection

via: Shoes Master