Danish retailer Wood Wood and iconic Italian sportswear brand ellesse join forces in the release of an upcoming footwear and apparel collection.


Have a closer look after the jump.
Read More

A couple months ago, Borsalino announced a partnership with Sergio Tacchini.
Now to celebrate the up coming tennis season they have launched a new hat collection which includes two exclusive models respectively called Roma and Wimbledon.

Sergio Tacchini x Borsalino

Roma model:

Sergio Tacchini x Borsalino

Sergio Tacchini x Borsalino

Read More

A limited quantity of his sweater was made available for sale at Niketown London but sold out almost immediately!

Bag and sweater Nike Roger Federer

Bag Nike Roger Federer

Bag Nike Roger Federer

Read More

adidas: we bring you Stan Smith

At a height of 6’4”, his perennial mustache and that iconic smile, Stan Smith looked more as retired coach on the sideline, a guise Smith happily served up till he steps onto the tennis court. As formidable as he was in the 70s, when the Wimbledon and U.S. Open champ racked up 54 titles during his professional career, along with the #1 world ranking position in 1972. It was also the year adidas approached Smith for his own signature sneaker, forever known as the Stan Smith.

Followed the blueprint of another adidas styling, the Haillet, Stan Smith (the shoe) was, and still is, a simple fare of premium white leather with green accents on the logo patch and heel tab, as if not to upset the stringent dress code of Wimbledon. One other feature, or the lack of, are the adidas 3 stripes. Instead, 3 rows of perforation take its place along the sidewall.

adidas Originals created 2 videos to celebrate the man, his shoes, and most of all, his accomplishments.

Read More

Nike: Save more than break points, Serena Williams

Join Nike and Serena Williams in the fight against HIV/AIDS in Africa. Show your support by lacing up or wearing a limited edition Save More than Break Points tee* – 100% of profits go to the Global Fund. To learn more check out (RED).
*Tees only available in UK at Niketown London, Covent Garden and online Nikestore