Australian Open 2012 is set to offer the highest prize money in the history of Grand Slam tennis. The total prize pool will be $26 million, with the men’s and women’s champions taking home a record $2.3 million each.
A few other initiatives have been announced:
- the Norman Brookes Challenge Cup and the Daphne Akhurst Memorial Cup, will head to China for the first ever international leg of the Australian Open Trophy Tour this week.
- Hawk-Eye to be introduced on Margaret Court Arena
- bigger and better Grand Slam Oval following redevelopment work, with improved access and additional space
- expanded merchandise range to include prestige memorabilia collection
- Australian Open Kids Day returns with more activities and opportunities for kids to play on the Australian Open courts
- improved player facilities, with a new player lounge, gym and entertainment options including a shark aquarium and live music performances.
The Australian Open is my second favorite Grand Slam (the first being Wimbledon, of course), and I am always amazed by their innovations and how they take care of the spectators.
Stay tune for more coverage of Australian Open 2012!