Australian Open 2012: Ready? Play

The Australian Open is already just around the corner! Australian Open 2012 was launched last week at Melbourne Park by the Premier of Victoria, Ted Baillieu, and Aussie legend Roy Emerson.

Australian Open 2012 is set to offer the highest prize money in the history of Grand Slam tennis. The total prize pool will be $26 million, with the men’s and women’s champions taking home a record $2.3 million each.

A few other initiatives have been announced:
– the Norman Brookes Challenge Cup and the Daphne Akhurst Memorial Cup, will head to China for the first ever international leg of the Australian Open Trophy Tour this week.
Hawk-Eye to be introduced on Margaret Court Arena
– bigger and better Grand Slam Oval following redevelopment work, with improved access and additional space
– expanded merchandise range to include prestige memorabilia collection
– Australian Open Kids Day returns with more activities and opportunities for kids to play on the Australian Open courts
– improved player facilities, with a new player lounge, gym and entertainment options including a shark aquarium and live music performances.

The Australian Open is my second favorite Grand Slam (the first being Wimbledon, of course), and I am always amazed by their innovations and how they take care of the spectators.

Stay tune for more coverage of Australian Open 2012!

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