ATP unveils his new GAME ON campaign

ATP has unveiled his new advertising campaign to mark the beginning of the 2011 ATP World Tour season.
The campaign features a range of above and below-the-line executions including a 30-second television spot, player vignettes, print ads, posters, billboards, and web and mobile treatments. The new look will be incorporated across all ATP World Tour communications channels including ATPWorldTour.com, ATP World Tour Uncovered, and published materials such as the Media Guide and Year Book.

“GAME ON. Every shot. Every point. Every game counts”.

Honestly, any 15 year old geek could have done posters like that with Photoshop. Seriously, I wonder how much they paid for this “fantastic new campaign”….

ATP campaign - GAME ON

ATP campaign - GAME ON

ATP campaign - GAME ON

ATP campaign - GAME ON

ATP campaign - GAME ON

ATP campaign - GAME ON

ATP campaign - GAME ON

ATP campaign - GAME ON

ATP campaign - GAME ON

Well, this one is really weird:

ATP campaign - GAME ON

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