adidas unveils Australian Olympic kit
adidas and the Australian Olympic Committee were joined by several outstanding athletes including Sally Pearson, Mitchell Watt, Craig Mottram, Jess Schipper, Bronte Campbell, Henry Frayne, Cate Campbell, Jenna O’Hea and Natalie Cook to unveil the lightest and fastest team uniform ever worn by the Australian team.
adidas focused on lightwright, stronger and cooler fabrics, incorporating its ClimaCoolTM technology in all key apparel. The footwear is also said to be 25% lighter than the shoes worn in Beijing in 2008, thanks to adidas adizero concept.
Beyond the technological benefits of the London 2012 range, Australian athletes will look the part as they take the stage thanks to adidas’ country DNA project. This DNA design thread was established to create an innovative and visual identity that best captured and celebrated Australia’s personality and then incorporated throughout selected items within the range, with design elements and motifs placed according to the motion of the athlete in their discipline. The Kangaroo was chosen as a motif for the Country DNA because of its meaning and value to the nation.