adidas: Novak and Nole – paired to win

adidas Tennis launched its first piece of work with Novak Djokovic. The video ‘Novak Djokovic – performance meets personality’ examines the two sides of Novak’s personality, the off-court joker and the very-focused on-court tennis superstar.

Djokovic has worn adidas Barricades his entire career and has won six Open championships wearing the iconic adidas Tennis trainer, including this year’s Australian Open. adidas signed an official contract with Djokovic in May 2013.

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