adidas launches new global marketing campaign with Wozniacki, Messi and Beckham

March 16, 2011 | Category: Gear, Marketing | 1 Comment »

adidas has just launched the start of a new global campaign which for the first time in their history showcases adidas’s involvement in sport, music and fashion.

The campaign features tennis world number one Caroline Wozniacki, football stars Lionel Messi and David Beckham, NBA star Derrick Rose and pop icon Katy Perry.

Check out adidas is all in video:
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What do you think of the video? It really seems like a Nike commercial to me.