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2012 Australian Open coverage on Tennis Buzz

January 8, 2012 | Category: Australian Open | No Comments »


rod laver arena

Follow our 2012 Australian Open coverage on Tennis Buzz. All Australian Open 2012 posts are tagged ozopen2012 and are listed up below:

Preview, recap and analysis:
Did you know? Australian Open special
Australian Open 2012: Ready? Play
Serena Williams to pair-up with Andy Roddick at the 2012 Australian Open
Aussie youngsters
2012 Australian Open: daily recap
Digital is a Winner at the 2012 Australian Open

A trip down memory lane:
The tragedy of Daphne Akhurst
The Norman Brookes Challenge Cup
1960 Australian Open: Neale Feaser, a costly volley
1960-63 Australian Open: Jan Lehane four time runner-up
1987-1988 Swedes spoil the party
January 11, 1988: first day of play at Flinders Park
2001 Australian Open: Pat’s last chance
2001 Australian Open final: Andre Agassi defeats Arnaud ClĂŠment
2003 Australian Open: last Grand Slam title for Agassi
2005 Australian Open: Heartbreak for Lleyton Hewitt

Fashion and gear:
Fernando Verdasco’s adidas outfits for 2012
2012 Australian Open: Ana Ivanovic adidas dress
Ana Ivanovic, Andrea Petkovic, Arantxa Rus, Andy Murray, Jo-Wilfried Tsonga, Fernando Verdasco and Gilles Simon adidas outfits
Caroline Wozniacki adidas outfit
Sergio Tacchini’s kit for Novak Djokovic
Bernard Tomic Nike outfit
Serena Williams Nike dress and shoes
Maria Sharapova’s Nike dress and shoes
Li Na’s Nike outfit
Rafael Nadal Nike outfit
Roger Federer Nike outfit
2012 Australian Open: Feliciano Lopez Wilson outfit

Polls:
Who will win the 2012 Australian Open?

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Did you know? Australian Open special

January 8, 2012 | Category: Australian Open | 1 Comment »


Show Court 3 - Nalbandian v Smeets

- The tournament was held for the first time in 1905 and was contested on grass from 1905 through 1987.

- The tournament was first known as the Australasian Championships, became the Australian Championships in 1927 and the Australian Open in 1969.

- The tournament has been staged twice in New Zealand: in Christchurch in 1906 and Hastings in 1912.

- Five australian cities have hosted the tournament: Melbourne (54 times), Sydney(17), Adelaide(14), Brisbane(7), Perth(3). The 1971 Open was the last time the tournament would be played outside Melbourne.

- Last Aussie players to win the Australian Open are Mark Edmondson in 1976 and Chris O’Neil in 1978.

- In 1982, for the first time in tennis history, a player wins two Grand Slam titles in the same calendar year, at the same tournament and against the same opponent: on December 13, 1982 Johan Kriek repeats as Australian Open champion, defeating number 2 seed Steve Denton 6-3 6-3 6-2. The two players played in the 1981 Australian Open final that is played on January 3, 1982, Kriek winning 6-2 7-6 6-7 6-4.

- In 1988, the tournament moved from Kooyong to Flinders Park (now Melbourne Park) and became a hard court event. The move to Flinders Park was an immediate success, with a 90 percent increase in attendance in 1988 (266 436) on the previous year at Kooyong (140 000).
Mats Wilander is the only male player to have won the Australian Open on both grass (1983 and 1984) and hard courts (1988).

- On January 21, 1990, at the Australian Open, John McEnroe becomes the first player since 1963 to be disqualified from a Grand Slam tournament for misconduct. Leading Mikael Pernfors 6-1 4-6 7-5 2-4, McEnroe is disqualified by chair umpire Gerry Armstrong after breaking a racquet and insulting the supervisor.
The last player to be disqualified from a Grand Slam for misconduct had been Willie Alvarez of Spain, in the 1963 French Open, 17 years earlier.

- The Extreme Heat Policy was introduced in 1998 after consultation with players. It comes into play when daytime temperatures hit 35 degrees and the heat stress level reaches 28.
Officials considered closing the roof for the final in 1993 due to a temperature of 104 degrees (40 °C), but Jim Courier threatened to boycott the match unless the roof remained open.

- Prior to the 2000 tournament, the Centre Court was named Rod Laver Arena to honour tennis legend Rod Laver, the only player in tennis history to have captured two Grand Slams (in 1962 and 1969).
Besides tennis, Rod Laver Arena hosts motorbike super cross, conferences, concerts and ballets.

- In the first round of the Australian Open 2000, Marat Safin became the first player ever fined for lack of effort at a Grand Slam. Under the Grand Slam “best effort” rule, the 19-year-old Muscovite was fined $2,000 for failing to make an appropriate effort in his 7-6 (7-4), 6-4, 6-1 loss to South African qualifier Grant Stafford.

- In 2003, the Show Court One was renamed Margaret Court Arena to honour Australian great Margaret Court.
With a capacity of 6 000 seats, it is the largest capacity fully outdoor court used at the Australian Open. Future improvements to the Arena include a capacity expansion of 1500 seats, to total 7500, as well as the installation of an retractable roof for the 2015 Australian Open.

- The highest ever day/night attendance in Grand Slam history was recorded during the first week of Oz Open 2010, with 77 043 fans attending on Saturday 23th January.

- The women’s singles winner is presented with the Daphne Akhurst Memorial Cup. The men’s singles winner is presented with the Norman Brookes Challenge Cup.

2012 Australian Open: daily recap

January 16, 2012 | Category: Australian Open | No Comments »


Day 7:

Match of the day: Kim Clijsters defeats Li Na
In a rematch of last year’s final, Kim Clijsters saved four match points before beating Li Na 4-6 7-6 6-4.

Stat of the day – 1: 50
The number of Jankovic‘s unforced errors in her 0-6 5-7 loss to Wozniacki. I feel really sorry for the spectators who had to endure this.

Stat of the day – 2: 31
Roger Federer is in the quarterfinals of a Grand Slam tournament for the 31st consecutive time. Last player to beat him before the QFs was Gustavo Kuerten at Roland Garros in 2004.

Day 7 results:
Caroline Wozniacki (1) def Jelena Jankovic (13) 6-0 7-5
Kim Clijsters (11) def Na Li (5) 4-6 7-6 6-4
Victoria Azarenka (3) def Iveta Benesova 6-2 6-2
Agnieszka Radwanska (8) def Julia Goerges (22) 6-1 6-1
Juan Martin Del Potro (11) def Philipp Kohlschreiber 6-4 6-2 6-1
Roger Federer (3) def Bernard Tomic 6-4 6-2 6-2
Tomas Berdych (7) vs Nicolas Almagro (10) 4-6 7-6(5) 7-6(3) 7-6(2)
Rafael Nadal (2) def Feliciano Lopez (18) 6-4 6-4 6-2
———————————————————————————————————————————————————————–
Day 6:

Match of the day: Lleyton Hewitt defeats Milos Raonic
Love him or hate him, you’ve got to admit Hewitt always plays with the heart on his sleeve. And today he gave a big lesson of will and determination to big server Raonic.

Upset of the day: Mikhail Kukushkin defeats Gael Monfils
One day he beats Nadal and one day he loses to Kukushkin, ranked 92. Gael Monfils, King of inconsistency and missed opportunities.

The tournament really begins tomorrow with the fourth round matches:

Women’s singles:
Caroline Wozniacki (1) vs Jelena Jankovic (13)
Kim Clijsters (11) vs Na Li (5)
Victoria Azarenka (3) vs Iveta Benesova
Julia Goerges (22) vs Agnieszka Radwanska (8)
Ekaterina Makarova vs Serena Williams (12)
Sabine Lisicki (14) vs Maria Sharapova (4)
Sara Errani vs Jie Zheng
Ana Ivanovic (21) vs Petra Kvitova (2)

Men’s singles:
Novak Djokovic (1) vs Lleyton Hewitt
Richard Gasquet (17) vs David Ferrer (5)
Andy Murray (4) vs Mikhail Kukushkin
Kei Nishikori (24) vs Jo-Wifried Tsonga (6)
Philipp Kohlschreiber vs Juan Martin Del Potro (11)
Bernard Tomic vs Roger Federer (3)
Tomas Berdych (7) vs Nicolas Almagro (10)
Feliciano Lopez (18) vs Rafael Nadal (2)
———————————————————————————————————————————————————————–
Day 5:

Match of the day: Bernard Tomic defeats Alexandr Dogolopolov 4-6 7-6(0) 7-6(6) 2-6 6-3
It was all about Tomic at Melbourne Park today… again. Next opponent for the 19 years old Aussie: his idol, Roger Federer.

Stat of the day: 0
It’s the first time since 1973 that no U.S. men have reached round of 16 at the Australian Open.

Video of the day: Bernard Tomic: realising the potential

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Digital is a Winner at the 2012 Australian Open

January 21, 2012 | Category: Australian Open, Marketing | No Comments »


If you visit the official Australian Open 2012 website, you will soon realise that a concerted effort is being made to engage tennis fans via digital channels. Its social media hub – ‘Fan Centre’ even provides a ‘social leaderboard’, highlighting which players are being ‘liked’ ‘Tweeted’ about the most throughout the event. Official sponsors have recognized the opportunities presented to them through digital channels – none more so than automotive sponsor Kia.

Kia celebrates its tenth year as the major sponsor of the Australian Open, having aligned its brand with the event event back in 2002. In that time, it has provided transport to the players, officials, VIP’s and the media to and from Melbourne Park, whilst gaining exposure by featuring prominently on perimeter advertising around the courts throughout the two-week event.

Its activation around the 2012 Australian Open has featured ambassador Rafael Nadal (signed in 2006) in its global brand campaign ‘I Like It’, driving consumers online to its various, market specific Facebook pages where visitors can engage further with the brand. Its Kia Australia Facebook page contains the ‘Tennis Ball Hunt’ tab and invites fans to play an online game or download the official app, encouraging both iPhone and Android phone owners to capture tennis ball logos featured on KIA TV ads, car dealerships and outdoor posters to stand a chance of winning daily prizes, and the ultimate prize of a Kia Ria Si car.

Again via Facebook, the brand has asked the question ‘what does Nadal like?’ and featured a trailer video outlining how fans could submit their guesses in order to win tickets to the 2012 Australian Open. The competition provides a clear example of the way by which Kia is relating its wider brand communications to sport – with Nadal a key figurehead in its tennis-specific activity.

Further digital activity includes its ‘Open Drive’ video series which has has shown players providing their answers to a number of intrusive and light hearted questions whilst en-route to Melbourne Park via its YouTube channel. The campaign bares striking similarities to Peugeot’s activity around the French Open in 2011 (series of idents on Eurosport), and is clever way for official car sponsors of sporting events in general to humanize sports stars and provide genuine, engaging content to consumers both on and offline.

Additional digital activity from sponsors has seen official TV, camera and air conditioning sponsor Panasonic launch ‘Cool Moments’ via its Facebook page. The brand is using its sponsorship of the event to promote its CS/CU-E18MKR air conditioner, given the excessively hot conditions in Australia during the summer.
Official outfitter Lacoste has picked up from where it left off at December’s ATP World Tour Finals enabling fans of its Facebook page (reviewed in Insight Sports blog) to create their own virtual tennis ball, whilst racquet manufacturer Wilson is enabling fans to gain behind the scenes access to the lives of the players during this year’s first major event through video uploads to its YouTube channel.

It is clear that digital activity has been a key part of sponsors’ strategies at this year’s Australian Open – with platforms such as Facebook and YouTube being heavily utilized. It will be interesting to see whether a sponsor at one of the forthcoming Grand Slams this year turns to new social platforms – the likes of Instagram and Tumblr, for example provide creative and unique photographic opportunities to sponsors.

Enjoy the rest of the tournament!

By Andreas Plastiras

2012 Australian Open: Feliciano Lopez Wilson outfit

January 21, 2012 | Category: Australian Open, Fashion, Gear | No Comments »


Feliciano Lopez, who has been playing Wilson racquets since he was a junior, is now as a head to toe Wilson athlete.

2012 Australian Open: Wilson collection

The new spring collection that Lopez wears at the Australian Open includes the Wilson Laser Speed Crew with tri-color burn out technology for advanced cooling within a dynamic design, a Wilson Blow Away Crew with laser cut seams for abrasion resistance and total mobility, and the Wilson Tour Ikon shoe, featuring trademarked RG technology for ultimate support and durability.

LASER SPEED CREW
Dynamic tri-color burn out patterned short sleeve crew. Raglan crew with front chest and side contrast insets, mesh paneling for excellent zoned cooling effects.

2012 Australian Open: Wilson collection
2012 Australian Open: Wilson collection

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Rafael Nadal shoes: the Nike Air Max Courtballistec 4.3

January 18, 2012 | Category: Gear | No Comments »


Ultimate durability, maximum support and superior flexibility come together in the Air Max Courtballistec, the shoe of choice for Rafael Nadal. Mesh combined with the innovative DragOn 2X means this is an ideal shoe for aggressive players looking for long-lasting increased durability. Lunar and Max Air cushioning systems deliver comfort that lasts through every match.

Nadal shoes: Nike Air Max Courtballistec 4.3

Nadal shoes: Nike Air Max Courtballistec 4.3
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Who will win the 2012 Australian Open?

January 18, 2012 | Category: Australian Open | No Comments »


Please vote and share your thoughts!

Winner of the 2012 Australian Open?

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Nike Tennis x Serena Williams – Black History Month Pack

January 17, 2012 | Category: Fashion, Gear | No Comments »


NIKE celebrates the 36th anniversary of Black History Month with a collection created exclusively for Nike Tennis star Serena Williams.

Nike Tennis x Serena Williams – Black History Month Pack

NIKE designers selected signature apparel and footwear silhouettes from Nike’s Design heritage and developed a unique pattern reflective of the vibrant colors and spirit of their distinct cultures. This year’s NIKE Black History Month 2012 Collection will feature this pattern throughout a collection of NIKE products that will be worn by various NIKE athletes during the month of February.

This NIKE Black History Month 2012 pattern will first come to life at the kick-start of the tennis season in Melbourne, Australia with former number one Serena Williams.

Nike Tennis x Serena Williams – Black History Month Pack

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Roger Federer shoes: the Nike Zoom Vapor 9 Tour

January 17, 2012 | Category: Australian Open, Gear | No Comments »


Nike legend Tinker Hatfield has collaborated with tennis star Roger Federer to develop the new Nike Zoom Vapor 9 Tour.

““An innovative fit system uses “fingers” on the outside and a loop system on the inside. When the laces get cinched tight, the fingers mold to the shape of the individual foot, resulting in a customized fit that continues to adapt as the foot moves during a match. Wrapping the laces all the way to the bottom of the arch further enhances the glove-like feel and a synthetic-leather quarter panel overlay adds to the firm fit.

Lightweight mesh throughout the shoe helps keep the foot cool. And the TPU foot-frame from the mid-foot to the heel delivers stability and protection during the quick slides and directional changes of a competitive match. Rubber overlays in high-wear areas improve durability. Soft and springy Lunar cushioning and a Nike Zoom unit in the heel work together for exceptional comfort and impact protection.”

Nike Zoom Vapor 9 Tour

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